Customer Experience, Marketing & Strategic Planning Co-op/Intern- Summer 2026

American Honda Motor Co., Inc. • Torrance, CA

9d • $23 - $30 • Onsite

About The Position

Customer Experience, Marketing & Strategic Planning Co-op/Intern - Summer 2026 This job description reflects potential openings for the Summer 2026 Co-op/Intern Session (May-August). This is a general job description and represents multiple openings in various departments. Honda offers both single and multi-semester co-ops and internships. Students must apply to the requisition pertaining to their major and semester of interest. Please note: Sponsorship for employment visa status for these positions is unavailable. Applicants requiring sponsorship for employment visa status now or in the future (e.g., F-1 CPT/OPT, H-1B, TN, etc.) will not be considered. More about the Customer Experience, Marketing & Strategic Planning Planning Co-op/Internships at Honda The description reflects the potential environment and duties for the co-op/internship positions within the below areas. Work environments and projects may include but are not limited to: Digital Services & Marketing: This role will support Business Lead(s) in the Digital Services business group. They will study Digital Services business opportunities primary focusing on the Connected space. Build business cases for potential opportunities and present results of business case creation. This will include market sizing, financial simulation and research. Customer Experience: The Customer Experience (CX) division is working to build customer loyalty by improving customer satisfaction and creating promoters for our brands and products. We will transform the customer experience across all channels and improve associate & dealer experience through the improvement of systems, processes, and capabilities. We honor customer preferences, offer a personal touch, and value each interaction as a brand-appropriate relationship building opportunity. This Co-Op will support Customer Experience (CX) initiatives and the scaling up of initiatives to achieve measurable results from digital systems. They will support the coordination of production support and enhancement of Customer Experience (CX) products Consumer Targeting and Positioning: The Customer Targeting and Positioning Unit (CTP) is focused on creating the product requirements for winning products for U.S. Honda and Acura automotive customers. Key activities include defining target customer personas, anticipated usage scenarios, vehicle requirements, and unique selling propositions (USPs) to guide the development of upcoming models. Future Market Planning: The Future Market Planning (FMP) team is responsible for analyzing emerging consumer trends and evaluating their potential impact on the new vehicle market. In addition, the group monitors macro-level developments—both within the automotive industry and across broader societal shifts to forecast future scenarios. These insights enable Honda to proactively adapt and respond to an evolving marketplace. Business Strategy: The Business Strategy Team is responsible for Long Range Market and Model Volume Forecasting impacting Model Lineup, Brand, and enhancing Business Profitability. As a co-op, you will collaborate closely with full-time associates and contribute to real, ongoing departmental projects, gaining hands-on experience and valuable insights into automotive planning operations. What you need to be successful in this role

Requirements

• Legally authorized to work in the U.S. without sponsorship
• Effective oral and written communication skills
• Customer service and interpersonal skills
• Computer skills (Microsoft Word, Excel and Power Point)
• Analytical and problem-solving skills
• Minimum 2.5 Cumulative GPA or higher (You will be required to provide your current transcript)
• Class status - Sophomore (by credit hour) or above
• Availability to work a minimum of 10 weeks at 40 hours per week
• Enrollment in a Bachelor's or Master's degree program studying Marketing, Digital Marketing, Business Administration, Communications or related field
• Valid U.S. Driver's License (exceptions considered on a case-by-case basis)
• Ability to secure own transportation to and from work each day
• Regular in-person attendance is required, and transportation issues will not be excused.

Nice To Haves

• Knowledge of social media platforms
• Skilled in research and data analysis
• Passion for sustainability and safet
• Awareness of the automotive industry and brands
• Interest in consumer behavior
• Ability to become proficient with planning tools such as MTAB, Power Information Network (PIN), etc.
• Data pulling, data analysis, creative thinking, story creation and building, and presentation skills
• Analytical with the ability to dive deep into data

Responsibilities

• Support Business Lead(s) in the Digital Services business group
• Study Digital Services business opportunities primary focusing on the Connected space
• Build business cases for potential opportunities and present results of business case creation
• Support Customer Experience (CX) initiatives and the scaling up of initiatives to achieve measurable results from digital systems
• Support the coordination of production support and enhancement of Customer Experience (CX) products
• Defining target customer personas, anticipated usage scenarios, vehicle requirements, and unique selling propositions (USPs) to guide the development of upcoming models
• Analyzing emerging consumer trends and evaluating their potential impact on the new vehicle market
• Monitoring macro-level developments—both within the automotive industry and across broader societal shifts to forecast future scenarios
• Collaborate closely with full-time associates and contribute to real, ongoing departmental projects

Benefits

• Honda offers housing at a shared cost or a housing stipend based on location for our Co-ops and Interns.
• Honda Business Resource Groups
• Performance Feedback
• Mentorship
• On-site Wellness Center
• Paid overtime
• Consideration for full time employment

What This Job Offers

• Career Level: Intern