Marketing Project Manager

Performix•O’Fallon, MO

1d•Hybrid

About The Position

Client has an exciting opportunity for a Customer Engagement Program Specialist to be based in our award-winning Executive Briefing Center (EBC) located in O’Fallon, Missouri (St. Louis area). The EBC is an essential commercial sales tool utilized by end-user and channels sales teams as well as for marketing events and internal sales enablement needs to support our business. In this role, you will be responsible for helping our sales teams and customers succeed by leveraging our Center’s resources and capabilities through the planning, execution, and follow-up of effective customer visits (briefings) as well as trainings (internal and external) and other activities both in-person and virtually (through an advanced video camera system).

Requirements

Knowledge of Client solutions, services, industry trends, and competitor offerings
Excellent verbal and written communication, as well as presentation skills
Effective interpersonal skills at all levels
Presentation, facilitation, and demonstration skills.

Responsibilities

Drive higher and more effective utilization of the EBC by developing strong partnerships with the sales organization throughout including our sales executives, leadership, and other supporting functions such as operations or strategy.
Act as a trusted consultant to our sales teams from their initial visit requests to the visit (briefing) execution through the follow-up.
Meet both the objectives of the customer and account team when developing a briefing agenda and executing the briefing.
Ensure the proper EBC resources are aligned with the opportunity by evaluating briefing requests based on strategic impact, revenue potential, level of attendees, market segmentation, sales cycle stage, etc.
Source the right discussion leaders/executives for briefings by consulting with the sales team and aligning the ideal resources for the type and level of customer visiting.
Ensure sales properly completes our cloud-based briefing request form which informs our preparation calls, strategic agenda, and other customization and personalization activities. Having the right content based on individual customers is a key success factor.
Recruit, retain, recognize, and develop new discussion leaders as needed (subject matter experts/presenters) by working with senior management, product, segment, and solutions marketing, sales management, and R&D teams.
Lead discussions, facilitate interactions, deliver presentations/demonstrations, and otherwise participate in briefings as needed which are often during the opening and closing “customer insights” sessions (may include learning about the customer, facilitating introductions, validating objectives, introducing discussion leaders, debriefing between topics, noting action items and recap, and closing briefing)
Prepare facility for both in-person and virtual briefings which may include spaces preparation, digital signage, AV readiness, content management, virtual production needs, and building and leveraging relationships with external and internal vendors and partners.
Help to ensure EBC demos and solutions content are impactful and aligned with corporate strategy through collaboration with offer leaders, strategic marketing, and other strategy-related positions.
Manage special projects as assigned which may include strategic EBC growth initiatives, research, and/or special reports generation.
Potential growth opportunity to learn and become a discussion leader on highly strategic topics during customer briefings on occasion in areas such as Sustainability, Services, Segments, Software, and more.