Customer Data Manager

KNITWELL GROUP • Pataskala, OH

32d • Remote

About The Position

As the Customer Data Manager at Knitwell, you will play a pivotal role in enabling and optimizing our Customer Data Platforms (CDP) across the enterprise. You will also provide guidance as it relates to our Customer Data Strategies and Customer Data Governance across the remainder of the Marketing Technology portfolio. You will lead a dedicated team in harnessing customer data to enrich our loyalty program and implement strategies aimed at enhancing the overall customer experience. Your responsibilities will encompass ensuring the availability of pertinent customer data for targeted marketing campaigns, as well as maximizing communication channels to foster engagement and retention. The ideal candidate will possess critical thinking abilities, a solid understanding of marketing technologies and excellent written and oral communication skills.

Requirements

• Bachelor's degree in computer and information science, data analytics, or an equivalent combination of education and experience
• Proven experience in CDP or CRM management, with a focus on retail or e-commerce environments
• Strong analytical and data interpretation skills
• Ability to multi-task in a dynamic and fast-paced environment; comfortable with ambiguity and can quickly become knowledgeable in a range of solutions
• Strong verbal and written communication skills
• Experience managing and integrating technology solutions for Software as a Service (SaaS) platforms in an enterprise setting
• Demonstrated familiarity with multiple enterprise systems and platforms across the marketing technology stack (ex: email service, loyalty, SMS, CRM and Analytics providers)
• Proven track record of improving product and customer experience by working cross-functionally across business, technology, support, and/or creative teams
• Understanding of how to conduct Proof of Concepts (POCs) with CDP platforms to design, validate, and understand enterprise-level solutions that align with business objectives and technology strategy
• Demonstrates strong communication skills, both oral and written, especially in bridging communication between technical and non-technical colleagues

Nice To Haves

• Preferred experience/understanding in:
• Customer Data Models - Experience with Red Point Global, Epsilon, Clario, Snowflake or SFMC Data Build Tools and Governance
• Scientific Assessment Framework
• Cloud Data Infrastructure (Azure, GCP, AWS)
• Integration strategies and off-prem/cloud migration
• Agile Software Development and JIRA Administration

Responsibilities

• CDP Ownership: Take charge of the CDP applications, ensuring they are efficient to support customer-centric strategies and objectives across our brands.
• Marketing Technology Guidance and Collaboration: Provide technology guidance to the consumers of our customer data as well as brand partners. (examples: Loyalty, ESP, CRM)
• Team Leadership: Lead and motivate a team focused on leveraging customer data to enhance cross brand marketing, drive initiatives aimed at improving the overall customer experience and revenue.
• Data Utilization: Ensure that the right customer data is accessible and utilized effectively for targeted marketing campaigns, personalized communications, and loyalty program enhancements.
• Data Management : Oversee the management and maintenance of customer data within the CDP application, ensuring accuracy, completeness, and security.
• Snowflake & Cloud Expertise: Leverage advanced knowledge of Snowflake architecture and cloud technologies (Azure, AWS, GCP) to optimize data storage, migration, and integration strategies.
• Vendor Relationship Management : Manage relationships with third-party vendors, ensuring alignment with business objectives and compliance standards.
• Compliance & Governance : Review Statements of Work (SOW) and ensure adherence to compliance and governance frameworks.
• Agile & Project Management : Apply Agile methodologies and JIRA administration skills to manage project workflows, sprint planning, and delivery timelines.
• Campaign Optimization : Collaborate with marketing teams to optimize CDP campaigns, ensuring personalized and targeted communications to drive customer retention and acquisition.
• Collaboration: Collaborate closely with marketing, analytics, and technology teams to align customer data strategies with broader business objectives and ensure seamless integration with marketing initiatives .
• Performance Monitoring: Monitor and analyze the performance of CDP activities and customer engagement metrics, providing insights and recommendations for continuous improvement.
• Technology Integration : Work closely with technology teams to integrate and optimize CDP systems, ensuring seamless functionality and alignment with business needs.

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand's discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back - local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
• Medical, dental, vision insurance & 401(K).
• Employee Assistance Program (EAP).
• Time off - paid time off & holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager