Customer Data Analyst (CRM/Marketing)

FanDuel • New York, NY

41d • $106,000 - $133,000 • Hybrid

About The Position

THE POSITION
Our roster has an opening with your name on it
We are looking for an analyst to join our Advanced Customer Analytics team, working with partners across FanDuel to understand the "why" behind customer actions and develop targeted approaches to enhance engagement and loyalty. Your work will bridge the gap between raw data and actionable business recommendations, helping FanDuel understand customer preferences, optimize engagement strategies, and identify new revenue opportunities
As a Customer Data Analyst, you will dive deep into customer data to extract meaningful insights that inform strategic initiatives across the organization, working closely with marketing, strategy, and product teams to help drive them to make data-enabled decisions. The ideal candidate will possess a strong business acumen, exceptional analytical skills, and a passion for using data to drive business growth. This position is based out of New York and has hybrid work-from-home flexibility.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

• 3+ years' experience in an analytics role preferred
• Bachelor's Degree in a highly numerate major (Math, Stats, Econ, etc.) or relevant experience in data and/or business analysis
• Proficiency in SQL and Excel required; intermediate experience with Python preferred
• Expertise in data visualization tools such as Tableau, with a track record of creating impactful dashboards and reports
• Ability to communicate technical insights to non-technical stakeholders across marketing, product, and commercial / business teams
• Experience analyzing customer data for the purpose of segmentation, behavior tracking, and predictive analytics.

Nice To Haves

• Knowledge of CRM processes, tactics (e.g., email, push, SMS, in-product) and platforms (e.g., Braze, Iterable, or Salesforce) and/or direct experience with CRM analytics, lifecycle marketing, or audience strategy a plus
• Knowledge of sports betting and online gambling a huge plus

Responsibilities

• Consistently deliver accurate, timely and high-quality analysis, insights, and recommendations to stakeholders in a way that is easily digestible by non-technical teams
• Utilize advanced analytics techniques to identify trends, patterns, and insights that inform business decisions and drive business success
• Collaborate with cross-functional teams, including marketing, strategy, and product, to understand business needs and develop analytics solutions to address them
• Work with data engineering, product, and governance teams to ensure data quality, integration, and accessibility for customer analytics initiatives
• Stay up to date on customer analytics, staying current with industry trends, advancements, and best practices

Benefits

• We offer amazing benefits above and beyond the basics.
• We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards.
• Benefits differ across location, role, and level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level