Customer Business Manager, Kroger

Brew Dr Kombucha•Tualatin, OR

14h•Remote

About The Position

This role will lead sales efforts for Brew Dr., specifically focused on Kroger and regional customers. The Customer Business Manager, Kroger’s primary responsibility will be to increase Brew Dr.'s volume, revenue, and category share by planning, selling, and executing the sales and marketing programs for critical national and regional chain accounts to achieve company revenue, profit, and distribution objectives.

Requirements

Minimum 5-10 years of sales experience in the beverage or CPG industry, ideally with experience in the natural/organic/emerging brand space. Prior experience calling directly on Kroger is required.
Proven track record in meeting and exceeding sales objectives
Strong working knowledge of syndicated data, including Circana, SPINS, & Nielsen. Experience working with customers on category management and making category recommendations.
Possess deep experience with omni-channel problem-solving skills and working with a cross-functional team.
Highly developed presentation and influence skills, including driving influence at multiple levels.
Ability to travel as needed

Nice To Haves

Previous experience managing other national chain accounts as the primary sales contact is a plus. Prior experience working with Acosta and other Broker partners is strongly preferred.

Responsibilities

Develop and execute an annual business plan for Kroger and other assigned chain accounts, as assigned by Sales Leadership.
Work with broker and merchandising partners to sell new and expanded Brew Dr. Kombucha items to assigned chain accounts.
Develop and implement customer-specific marketing and promotional programs for assigned chain accounts.
Execute against national priorities and leverage national promotions into customized customer programs to deliver sales and distribution plans.
Act as the primary business contact and partner between Brew Dr. Kombucha and Kroger.
Provide account intelligence and recommendations for effective planning and programming
Manage all budgetary needs for your assigned chain accounts.
Identify opportunities to grow volume and increase share with assigned chain accounts.
Work with a cross-functional team to deliver programs and business objectives.
Manage annual and quarterly demand forecast for assigned natural customers.
Manage annual trade budget for assigned natural customers