Customer and Lifecycle Marketing Manager

CoStar Group • Arlington, TX

13d

About The Position

Matterport is seeking a dynamic, customer-obsessed marketing leader to design and scale programs that deepen engagement, drive retention, and maximize customer lifetime value. The Manager , Customer & Lifecycle Marketing will lead the strategy and execution of integrated lifecycle campaigns across our customer base—spanning onboarding, adoption, cross-sell, upsell, renewal, and advocacy. This role sits at the intersection of data, content, and customer experience, ensuring every touchpoint delivers value and reinforces the Matterport brand. The ideal candidate blends analytical rigor with creative storytelling and has a proven record of turning insights into impactful programs that nurture relationships and accelerate growth. You’ll partner closely with Sales, Customer Success, Product Marketing, and Revenue Operations to align unified retention and expansion strategies.

Requirements

• Bachelor’s degree from an accredited, in person, not-for-profit University or College; Master’s degree preferred.
• 5 + years of B2B SaaS marketing experience with at least 3 years leading lifecycle, retention, or customer marketing programs.
• Proven success building automated nurture, onboarding, and expansion journeys using marketing automation platforms (Marketo).
• Strong analytical acumen; ability to interpret customer data, segmentation, and usage patterns into actionable strategies.
• Deep understanding of customer segmentation, cohort analysis, and lifecycle measurement frameworks.
• Demonstrated ability to collaborate cross-functionally with Sales, Customer Success, and Product Marketing.
• Excellent communication and storytelling skills—able to translate data and strategy into clear business narratives.
• Experience managing a team and external partners to deliver measurable growth outcomes.
• Strategic thinker with operational discipline and a passion for continuous improvement.

Nice To Haves

• Experience with customer engagement and analytics tools (Gainsight, Intercom , or similar).
• Familiarity with predictive churn modeling, AI-driven personalization, and marketing data architecture.
• Strong understanding of SaaS metrics (ARR, NRR, CLTV, CAC) and subscription-based business dynamics.
• Global marketing experience and comfort working across time zones and cultures.

Responsibilities

• Own the customer journey from post-acquisition through renewal, mapping lifecycle stages and developing multi-channel campaigns to improve activation, engagement, and retention.
• Build and lead the Customer & Lifecycle Marketing function —defining vision, KPIs, and operating rhythm for programs that scale globally across SMB, mid-market, and enterprise segments.
• Develop automated nurture and re-engagement programs using marketing automation and CRM tools (Marketo, Salesforce, Gainsight) to deliver personalized, behavior-based experiences.
• Design retention and expansion strategies including onboarding sequences, in-product communications, renewal plays, and cross-sell/upsell journeys.
• Leverage data and analytics to uncover churn signals, usage trends, and account health insights that inform campaign optimization.
• Partner with Product Marketing and Content teams to create compelling messaging that communicates value and drives advocacy.
• Collaborate with RevOps and Analytics teams to implement lifecycle campaign dashboards and establish shared metrics.
• Champion customer advocacy , partnering with Customer Success to develop case studies, referrals, testimonials, and reviews that feed the acquisition pipeline.
• Align globally with regional field and demand gen teams to ensure customer marketing programs scale consistently across markets.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees