Customer Advocacy Manager

Forter

3d • Hybrid

About The Position

Support Forter’s Customer Advocacy & Engagement function—own production and operations to grow our community, activate advocates, and fulfill Go-To-Market (GTM) requests that drive referral‑based pipeline. This role reports to the Senior Director, Customer Advocacy & Engagement. The opportunity Have a passion for working with customers to help build their networks and tell their story? Figured out how to do this AND help your company win too? Great, then you might be the perfect candidate to take Forter’s advocacy engine to the next level! You’ll be the operational mastermind behind our advocacy programs—building the infrastructure for organic community growth, coordinating references and speakers without overusing advocates, and partnering across Marketing and Sales to deliver the right customer participation at the right time.

Requirements

• 3–5 years in B2B SaaS customer marketing, advocacy, or community operations with hands‑on execution (program ops, request intake, speaker/reference coordination, event/content logistics).
• Operational rigor—lifecycle/process design, documentation, SLAs, and stakeholder follow‑through.
• Systems proficiency—SFDC reporting and hygiene, advocacy platforms (e.g., Base), project management, and dashboards; comfortable building simple reports and maintaining data quality.
• Strong coordination and communication—concise briefs, clear customer communications, excellent follow‑through with the Go-To-Market (GTM) organization as well as the product team

Responsibilities

• Expand the capabilities of our existing Friends of Forter community enabling our members to grow their networks and be rewarded for new business referrals—build invite/referral flows, value‑exchange touchpoints, and program templates leveraging Connect The Dots (CTD) and Base (and adjacent tools) as appropriate.
• Serve as the CTD admin—own day‑to‑day operations, workflows, documentation, member list hygiene, and programmatic asks integrating with our Friends of Forter community and customer communications; escalate senior, 1:1 “asks” to leaders and exec sponsors.
• Track and protect advocate utilization—leveraging AI, build and maintain a centralized view of acts of advocacy, rights/MSA status, frequency caps, and coverage vs. needs; manage an intake queue and SLAs for requests (Sales, CS, Product, PR/Comms, Events) to avoid overuse and reduce cycle time.
• Be a go‑to partner for GTM activations—work with Demand Gen, Events, PR/Comms, and Sales to fill customer requests to support key campaigns. The types of requests may include advocate activations for in‑person events, virtual events, content, media/AR, and speaking; coordinate briefs, logistics, and approvals, and report outcomes.
• Execute Friends of Forter (FoF) integration into the broader IMPACT community—membership workflows, content and programming calendars, comms, and basic engagement ops; track activation and retention.
• Support evidence production—coordinate quotes, light copy drafts, video logistics, social proof, and asset/approval tracking mapped to ICP/use case/region
• Own reporting cadences—publish weekly dashboards on community growth and activation, intake volume, request fill rates and cycle time, advocate utilization health (no overuse), and sourced/influenced referral pipeline in partnership with RevOps.

Benefits

• Competitive salary
• Restricted Stock Units (RSUs)
• Matching 401K Plan
• Comprehensive and generous health insurance, including vision and dental coverage
• Home office allowance
• Generous PTO policy
• Half day Fridays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees