Senior Customer Advocacy Manager

Flexera

About The Position

Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint™ in hybrid environments—from on-premises to SaaS to containers to cloud. We’re transforming the software industry. We’re Flexera. With more than 50,000 customers across the world, we’re achieving that goal. But we know we can’t do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans? Come and see why we’re consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace. Learn more at flexera.com We’re looking for a Senior Customer Advocacy Manager to build and scale our Sales Reference, Peer Review, and Customer Evidence programs—driving customer advocacy to accelerate sales, enhance marketing efforts, and strengthen brand credibility. This is a high-impact role where you’ll develop structured, scalable programs that turn happy customers into brand champions—providing the stories, references, and proof points that fuel growth. You’ll work cross-functionally with Sales, Customer Success, Marketing, and Product to ensure we have the right customers engaged at the right time to drive revenue impact. If you’re passionate about building world-class customer advocacy programs and love turning customer success into powerful storytelling, this role is for you. In this high-impact role, you’ll build structured, scalable programs that amplify the voice of our customers to fuel revenue growth, accelerate buyer confidence, and strengthen Flexera’s credibility in the market. You’ll partner cross-functionally with Sales, Customer Success, Marketing, Partner, and Product teams. This role offers the opportunity to shape the future of customer advocacy at Flexera. If you’re passionate about turning advocacy into a growth engine—and excited to bring structure and innovation to a fast-moving environment—this role is for you.

Requirements

5-7+ years of experience in customer marketing, advocacy, or related field (B2B SaaS preferred).
Proven track record of building & scaling customer reference, peer review, and advocacy programs.
Experience with advocacy and evidence programs spanning multiple products, global scope, and experience working with strategic partners like AWS and global SIs/MSPs on joint references and customer stories
Strong cross-functional collaboration skills—comfortable working with Sales, Customer Success, and Marketing.
Experience producing content & customer storytelling—from case studies to ROI proof points.
Strategic & analytical mindset—can track program success and use data to inform decisions.
Interest in leveraging AI to improve efficiency and scalability in advocacy and content creation.
Excellent communication & stakeholder management skills.
Familiarity with Salesforce, Gainsight, G2, TrustRadius, and advocacy tools including User Evidence
Bachelor's degree preferred or equivalent experience.

Responsibilities

Sales Reference Program: Build and lead the end-to-end strategy and execution of our global customer reference program supporting direct and partner motions
Implement a mix of 1:1 and group reference strategies to support new logo acquisition and expansion (upgrades and cross-sell)
Manage RFP support by building a library of approved responses, customer proof points, and name-drop lists.
Build and maintain a centralized customer reference database, ensuring easy access to verified advocates.
Develop structured processes for reference requests, tracking engagement, and balancing customer participation to prevent fatigue, including building a business case for an advocacy platform
Utilized available data sources (Salesforce, Gainsight, User Evidence), advocacy platforms (review sites, User Evidence) and teams (Customer Success, Sales) to proactively identify and engage referenceable customers.
Enable internal teams by developing training materials, playbooks, and enablement sessions to drive program adoption.
Customer Review Program: Develop and execute a customer review strategy that increases brand trust, accelerates buyer decision-making, and strengthens industry credibility.
Determine review site priorities and create compelling, targeted campaigns to drive customer participation and maximize review volume & quality.
Track and analyze review performance to inform campaign strategy and increase impact.
Integrate peer reviews into key customer touchpoints, including QBR follow-ups, in-app prompts, and event engagements.
Align review campaign efforts with analyst evaluations, industry award timelines, and key marketing initiatives for maximum impact
Customer Evidence & Storytelling: Build the strategic plan for customer storytelling initiatives, including asset types, plan for evidence and content creation tools (User Evidence, AI writing tools) in alignment with company priorities and known evidence gaps
Lead and efficiently scale the production of compelling customer stories, case studies, and ROI proof points that fuel pipeline growth and brand credibility.
Create and maintain customer evidence templates, interview guides, customer asset bill of materials (BOM) and storytelling best practices
Develop a structured customer evidence library to ensure easy access and usage by Sales & Marketing teams.
Identify relevant ways to apply AI to scale advocacy programs and customer evidence content creation.
Incorporate partners into customer storytelling to amplify advocacy opportunities.
Develop and execute customer logo acquisition strategy (e.g. build into existing sales workflows and contracts, post- sale programs)
Marketing Advocacy Support: this is a shared role supported across the entire customer marketing team and could include:
Identify and secure customer speakers for events, webinars, and conferences.
Support analyst engagement by providing relevant customer proof points for industry reports.
Embed advocacy opportunities into key marketing and sales channels to maximize visibility and impact.