Customer Advocacy Manager

Later•Chicago, IL

1d•Hybrid

About The Position

Later is looking for a highly creative and relationship-driven marketer to lead our Customer Advocacy program across our full product & Campaign services suite, for both brands and creators. As the connective link between our customers and marketing teams, you’ll bring Later’s customer stories to life through compelling case studies, testimonials, and award submissions that highlight customer success and strengthen Later’s brand reputation. As the Customer Advocacy Manager, you’ll collaborate with Product & Customer Marketing, Brand, Success, and Sales teams to uncover authentic stories that reflect how our customers use Later to grow and succeed. You’ll shape how we showcase customer impact, creating content that builds trust, fuels awareness, and supports go-to-market initiatives and sales enablement efforts across our product lines. Reporting to the Manager, Customer & Lifecycle Marketing, this highly visible and collaborative role will play a key part in elevating Later’s voice in the market and driving growth, through the storytelling of our customer’s success.

Requirements

5+ years in customer marketing, advocacy, community, or customer content roles at B2B SaaS companies or marketing agencies
Proven track record building programs that Sales teams actually use, with demonstrated impact on win rates, reference-assisted deals, or pipeline influenced by customer proof points.
Experience creating compelling content including case studies, testimonials, and success stories that prospects engage with and that drive conversions.
Scrappy, “do-what-it-takes” attitude and a bias for action
Strong project management skills with ability to manage multiple programs simultaneously
Exceptional written and oral communication skills
Strong relationship-building skills and ability to nurture long-term customer partnerships
Bachelor’s degree or demonstrated professional equivalent skill

Nice To Haves

Experience at a high growth Software-as-a-Service or technology company, or marketing agency
Advanced degree such as an MBA

Responsibilities

Take Later’s customer advocacy program to the next level, identifying and nurturing customers who represent our most successful and inspiring stories.
Launch our Customer Advisory Board for brands, creating a community where CMOs can share best practices with each other.
Lead the creation of customer case studies and video testimonials — from sourcing and interviews to production and publishing.
Own Later’s awards program, identifying relevant industry awards, coordinating submissions, and crafting narratives that highlight customer innovation and impact.
Maintain and continuously update a centralized repository of advocacy assets that can be easily leveraged by Marketing, Sales, and Customer Success to drive pipeline and customer expansion.
Track and report on the reach and impact of advocacy initiatives, identifying opportunities to expand and evolve the program.
Collaborate with Product Marketing, Brand, and Customer Success teams to align advocacy content with go-to-market initiatives, launches, and campaigns.
Partner with the Sales and Enablement teams to ensure advocacy assets — such as case studies, testimonials, and awards — are leveraged effectively to support deal cycles and customer conversations.
Partner with cross-functional stakeholders to ensure the voice of the customer is consistently reflected in messaging, campaigns, and storytelling.
Gather and share qualitative insights from customer interviews to help internal teams better understand customer impact and opportunities.