Customer Advocacy Manager

Tanium•Reston, VA

4d•$70,000 - $210,000•Hybrid

About The Position

Do you love connecting with customers, understanding what matters most to them, and running programs that amplify their voices? As Manager, Customer Advocacy, you will play a pivotal role in extending Tanium’s market leadership by integrating and merchandising customer success stories through innovative advocacy initiatives that span global business units and teams. Your mission is to strengthen strong advocate relationships, oversee and influence timely customer evidence, and inspire participation in programs that deepen engagement and accelerate growth. In this highly cross-functional role, you’ll collaborate closely with Sales, Marketing, Customer Success, Partner Development, Engineering, Product Management, and executive leadership to land and establish advocacy programs that will include an annual calendar of artifacts, webinars, keynotes, and appreciation events. You’ll execute a robust advocacy framework that supports reference needs, strengthens Tanium's ability to scale growth and meet/exceed revenue objectives. You’ll influence and project manage projects that include the Tanium customer evidence referral program, the Tanium customer success web property, managing timelines and reviews the production of customer videos, success stories, webinars, panel discussions, social media merchandising, and co-advocacy activities with major partners. Direct customer interactions will be expected to be thoughtful, relaxed, white glove experiences at every interaction - even when things may be busy behind the scenes. This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

Requirements

As you step into this role, you bring with you a sense of enthusiasm and purpose, ready to make a meaningful impact on our organization and the customers we serve.
You're eager to immerse yourself in our dynamic environment, where creativity and collaboration are not just encouraged but celebrated as essential drivers of innovation.
3-5 years of experience, you bring a proven track record of connecting with individuals and fostering meaningful relationships, underpinned by your exceptional communication skills. Experience working directly with C-Suite executives is a must
Passion for customer experience, and you thrive on the satisfaction of building rapport with our customers and internal stakeholders.
A “learn it all” attitude and spirit of collaboration is a must

Nice To Haves

Strong understanding or eagerness to learn platform business strategy, sales, and market trends for agentic AI driving business automation across various industries and geographies is a plus
Demonstrated ability to design, launch, and scale advocacy or influencer programs that drive measurable business outcomes
Experience working with executive leadership and senior stakeholders to create impactful, high-trust experiences
Direct involvement with customer advisory boards and NPS programs is a plus
Background in sales or customer experience is a plus
Experience leveraging AI or cutting-edge technologies to streamline, automate, and optimize customer advocacy processes for increased efficiency and impact

Responsibilities

Own and manage key elements of the customer reference program in partnership with senior leadership, orchestrating collaborative efforts across departments to ensure seamless customer engagement and advocacy.
Partner closely with Customer Success, Sales, and Customer Experience teams to identify advocates, uncover impactful stories, and integrate advocacy into the customer journey.
Innovate and manage an enticing advocacy program that captivates customers, offering creative incentives and recognition badges for active participation and contributions.
Harness the power of our customer network to fulfill diverse advocacy needs—from securing speaking opportunities to curating compelling case studies and driving positive reviews on platforms such as G2, TrustRadius, and Capterra.
Help cultivate a vibrant community of advocates, fostering meaningful connections and inspiring authentic storytelling that amplifies our brand’s impact and influence.
Collaborate closely with cross-functional teams (PR, IR, Events, and Paid Media) to align advocacy efforts with broader business objectives, driving measurable impact and delivering exceptional results.
Empower customers to become true champions of our brand, providing tools, support, and recognition to help them thrive in their advocacy roles and create lasting impact.
Drive forward-thinking initiatives that push the boundaries of traditional advocacy, exploring new strategies and technologies to elevate customer voices and enhance their journey with our company.
Track, measure, and report program performance, including reference activity, content utilization, and impact on pipeline and revenue, to continuously optimize advocacy efforts.
Project management overseeing daily progress across multiple stakeholders for multiple customer and partner advocacy projects that will be in flight at once.