Culture GTM

Kalshi•New York City, NY

20d•$140,000 - $190,000

About The Position

Kalshi is defining a new category Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more. We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position. Our vision: well… build the largest financial market on the planet. Our mission: bring more truth to the world through the power of markets. Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets. Role Roadmap We’re looking for a strategic and execution-oriented Culture GTM Lead to help Kalshi define and scale its approach to culture-driven growth. This role sits at the intersection of marketing, partnerships, community, and product distribution, with a mandate to identify where culture meets prediction markets (and then turn that insight into sustained user growth). You’ll be responsible for determining which cultural moments, communities, and categories Kalshi should engage with, how we show up authentically in those spaces, and how we convert attention into long-term, high-quality users. This is a highly cross-functional role with ownership from strategy through execution, operating in a fast-moving, experimental environment.

Requirements

3–6 years of experience in growth marketing, go-to-market, partnerships, community, or a related role in consumer tech, media, or fintech
Proven ability to translate cultural insight into concrete GTM strategies and execution
Strong strategic thinking paired with hands-on execution — you’re comfortable building from zero
Experience designing or scaling referral, ambassador, or community-driven growth programs
High ownership mindset with the ability to manage multiple experiments and priorities simultaneously
Strong cross-functional collaboration skills and comfort working in fast-paced, ambiguous environments
Excellent written and verbal communication skills

Nice To Haves

Experience working with creators, cultural institutions, live events, or entertainment-driven brands
Background in consumer fintech, marketplaces, or regulated consumer products
Deep intuition for internet culture and emerging trends

Responsibilities

Develop and own Kalshi’s culture GTM strategy, identifying priority cultural categories, moments, and communities to pursue (e.g., sports, entertainment, internet culture, live events)
Evaluate and test different culture-driven acquisition channels, including events, partnerships, creators, and community-led activations
Design and execute referral and incentive strategies tailored to culture-first audiences to drive organic growth
Partner closely with Marketing, Product, Design, and Data to launch experiments and iterate quickly based on performance
Define success metrics for culture GTM initiatives and analyze performance to inform future investment and prioritization
Build playbooks for how Kalshi engages with cultural moments in a way that is timely, authentic, and on-brand
Identify opportunities to turn real-world or digital cultural moments into scalable acquisition engines