CRM Sports Manager

iTalent PLUS•Malta, MT

21h

About The Position

The CRM Sports Manager is responsible for driving player engagement, retention, and lifetime value across the sportsbook vertical. This role owns the end-to-end CRM strategy for sports betting, including promotions, lifecycle journeys, segmentation, and communication planning, with a strong focus on performance, profitability, and player experience. The position works closely with Sports Trading, Product, Risk, Business Intelligence, Customer Support, and Marketing teams to ensure aligned execution and measurable commercial impact.

Requirements

1–2 years of CRM experience within an online sportsbook environment.
Strong understanding of sportsbook mechanics, betting markets, and the global sports calendar.
Data-driven mindset with strong analytical skills and experience working with KPIs.
Ability to thrive in a fast-paced, event-driven environment.
Strong stakeholder management and communication skills.

Responsibilities

Owns the sportsbook CRM strategy across the full player lifecycle, including onboarding, activation, retention, reactivation, and churn prevention.
Builds automated and manual CRM journeys based on player behaviour, betting patterns, and lifecycle stages.
Aligns CRM plans with the global sports calendar, including leagues, tournaments, and key sporting events.
Plans and executes CRM campaigns across multiple communication channels, including email, SMS, push notifications, and in-platform messaging.
Delivers personalized offers and messaging to maximize player engagement and incremental value.
Develops and manages player segmentation strategies to deliver targeted CRM campaigns across different value tiers, behaviours, and sports interests.
Designs, executes, and optimizes sportsbook promotions such as free bets, bet-and-get offers, odds boosts, and cashback campaigns.
Ensures promotional mechanics are cost-efficient and aligned with margin and profitability targets.
Monitors bonus abuse risks and collaborates with Risk and Trading teams to mitigate exposure.
Tracks and analyzes key CRM KPIs, including retention, active days, deposits, bonus cost, wagering, GGR, and NGR.
Conducts A/B testing on offers, mechanics, timing, and messaging to continuously optimize performance.
Produces clear post-campaign analysis and delivers actionable insights.