CRM Specialist

Zipcar•Boston, MA

1d•$75,000 - $80,000

About The Position

Reporting to the Engagement & Retention Manager, the CRM Specialist will be responsible for the strategy, coordination and execution of CRM activities. You will be working on an end-to-end delivery; from capturing campaign requirements to planning, developing, QA’ing and launching CRM campaigns and multi-channel communication journeys. This includes email creation, setting up and optimizing promotions and push notifications. You’ll be highly motivated and excel at managing multiple projects simultaneously to test and execute immediate change. You’ll have a high impact on Zipcar’s member lifecycle experience and drive key business metrices.

Requirements

Bachelor’s degree in marketing, Business or related field
3+ years’ work experience in a CRM/Email Marketing role
HTML & CSS expertise (ability to code from scratch)
Adept at developing and optimizing SQL and SOQL queries to drive data accuracy and operational efficiency.
Extensive knowledge of scripting and applying business logic in email (AMPScript experience is preferable)
First-tier enterprises ESP platforms experience in Salesforce Marketing Could required
Experience with multi-channel marketing communication
Proven history of developing high quality digital user experiences
Good understanding of information architecture
Experience managing promotional campaigns, including setup, QA, and building targeted audiences to drive performance.
Experience in building, testing, and deploying push notifications to optimize customer journeys
Ability to prioritize and multi-task in a fast-paced, dynamic environment; adapts easily and quickly to change
A strong cross-team collaborator and relationship-builder
Excellent written and verbal communications skills required
Strong sense of ownership and an entrepreneurial spirit
Meticulous attention to detail with a clear, methodological approach to problem solving
Experience with Agile methodology

Responsibilities

Drives CRM strategy and oversees execution of campaigns end-to-end.
Works with Data Engineering on integrating and structuring data into CRM platform for audience segmentation and content personalization requirements.
Works with the Marketing team and other stakeholders on gathering CRM campaign requirements.
Owns CRM calendar and weekly/monthly/quarterly planning.
Works closely with the IT/Engineering on CRM feeds and data flowing in and out of CRM platform.
Manages the relationship with third-party CRM venders.
Shares new and emerging CRM best practices across the business.
Owns CRM campaign analytics and reporting.
Develop and maintain email automation workflows that nurture members, drive engagement, and improve retention.
Manage promotional campaigns end-to-end, including setup, QA, and building targeted audiences to drive engagement and performance.
Build, test, and deploy push notifications to optimize customer journeys and support campaign goals.

Benefits

Competitive Medical, Dental, Vision, Life and Disability Insurance and other voluntary benefits through our parent company, Avis Budget Group
Generous paid time off, including holidays, vacation, personal, sick, volunteer and Parental Leave options
Tax-free benefit for public transportation or parking expenses
Bicycle Reimbursement program
401(k) Retirement Plan with company matched contributions.
Free Zipcar Membership and other employee discounts, including discounts on renting and buying Avis/Budget cars
Community involvement opportunities

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