CRM Senior Specialist

Dealer Tire

42d•$95,000 - $105,000•Remote

About The Position

The CRM Senior Specialist, a fully remote position, will report directly to the Senior Manager, CRM, and plays a critical role in the setup, execution, and analysis of marketing campaigns and transactional communications that leverage our customer contact info, including but not limited to email, SMS, on-site messaging, and direct mail campaigns. Base Pay Range: $95,000 - $105,000/annually

Requirements

Bachelor's degree in marketing, communications, business, or other related field preferred, or relevant equivalent experience
Experience: A minimum of 4+ years of hands-on experience in CRM marketing, operations, or analytics.
Platform Proficiency: Proven expertise with at least one major CRM platform (Iterable, Braze, HubSpot, Marketo, Klayvio, or similar) is essential.
Campaign Management: Demonstrable experience in designing, executing, and measuring multi-channel marketing campaigns (email, SMS, etc.).
Analytical Skills: Strong ability to analyze customer data, campaign performance, and web/app analytics to derive actionable insights and effectively communicate key findings and recommendations to team members at all levels.
Technical Skills: Proficiency in marketing automation, customer segmentation, and A/B testing methodologies.
Collaboration: Excellent communication and interpersonal skills, with a proven ability to collaborate effectively with cross-functional teams (Sales, Marketing, IT).
Data Management: Solid understanding of database management principles, data hygiene, and data privacy regulations (e.g., GDPR, CCPA).
Strategic Thinking: Ability to think strategically and align CRM initiatives with broader business objectives.
Problem-Solving: Strong problem-solving skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
Excellent time-management and organizational skills
Able to manage several tasks simultaneously to timely completion
Able to apply thoughtful reasoning and technical throughput in the CRM process - applies best practices in build-out and deployment of campaigns
Employs curiosity in order to go deep, ask questions, and see the big picture
Able to operate autonomously - takes initiative and is able to work with little oversight
Solid collaboration skills - able to engage the team, make connections, and work together to influence outcomes and bring initiatives to successful completion
Comfort and flexibility in a fast-paced, evolving environment

Responsibilities

Build, test, and deploy end-to-end marketing campaigns, including one-off emails, complex nurture streams, and automated customer journeys.
Create and manage all marketing assets within the platform, including email templates, landing pages, forms, and subscription preference centers.
Develop and manage audience segmentation, creating dynamic and static lists to ensure the right message gets to the right audience at the right time.
Monitor and report on campaign performance, analyzing key metrics like open rates, click-through rates, and conversion rates to provide optimization recommendations.
Manage the day-to-day administration of the Iterable platform, including user profiles, roles, and permissions
Serve as the primary point of contact for end-user support, troubleshooting issues, and answering "how-to" questions in a timely manner.
Partner with the Data/Analytics team to execute all data management tasks, including data cleansing, de-duplication, record merging, and mass data imports/exports.
Build and maintain foundational reports, dashboards, automation rules, and templates as requested by the business.
Partner with the Senior Manager to design, build, test, and deploy complex CRM solutions, including advanced automations, custom workflows, and new system integrations.
Maintain key performance indicator (KPI) dashboards to track performance for marketing, DTC, and other business teams.
Analyze platform data to derive actionable insights and provide recommendations that support strategic business goals.
Serve as the "technical co-pilot" to the Senior Manager, acting as a collaborative partner in brainstorming, solution design, and strategic planning.
Other Duties as assigned