CRM Marketing Manager

TripleTen•Boston, MA

11d•Remote

About The Position

TripleTen is an award-winning online school among technology bootcamps. Our mission is to help people change their lives and succeed in technology. We offer flexibility in studies, career mentoring, resume and portfolio preparation, and we guarantee employment after the course. Our employability rate among graduates is 87% across our Web Development, Quality Assurance (QA), Data Analytics and Data Science programs. We are looking for a CRM Content Manager whose main strength is deeply thought-out CRM content planning. Ideal candidate understands motivation of user profiles, identifies real pain points, and builds communication that creates urgency and FOMO, leading users to take action.

Requirements

Proven experience in CRM / lifecycle / email marketing.
Strong content thinking: ability to turn user pains into conversion-driven messaging.
Experience creating FOMO-based communication (deadlines, limits, opportunity cost).
Ability to think strategically, not just follow briefs.
High attention to detail and operational discipline.
Strong writing skills with the ability to adapt tone across segments and funnels.

Nice To Haves

Experience with Customer.io is a strong plus.

Responsibilities

Own the monthly CRM content strategy and content plan.
Write and adapt content for email, WhatsApp, and SMS for different segments and funnel stages.
Build campaigns and automated flows in Customer.io, including QA before sending.
Understand segments, user statuses, and customer journey stages to choose the right message and timing.
Maintain CRM hygiene: clean segments, correct statuses, stable flows, and up-to-date templates.
Monitor Email/WhatsApp/SMS spending and apply smart routing to lower-cost channels.