CRM Marketing Manager

Fat Brands, Inc. • Beverly Hills, FL

1d

About The Position

The Digital Marketing Team at FAT Brands is seeking a strategic, data-driven CRM Marketing Manager to lead guest engagement efforts across our portfolio of restaurant brands. This role will own the strategy, execution, and performance of email and SMS marketing campaigns, lifecycle journeys, and loyalty communications to drive acquisition, retention, and frequency. You’ll serve as the channel lead for CRM across our portfolio of brands, partnering with brand marketers, creative, analytics, and third-party vendors to deliver impactful, on-brand digital experiences. If you’re passionate about using data to tell customer stories and bring lifecycle strategy to life, we want to meet you.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 4–6 years of CRM, loyalty, or digital marketing experience, ideally in multi-brand restaurant, retail, or QSR environments
• Proven success in developing and executing multi-channel customer journeys and lifecycle programs
• Hands-on experience with CRM and loyalty platforms (Punchh, Sparkfly, Fishbowl, Attentive, Constant Contact, Olo Engage or similar)
• Strong knowledge of email and SMS best practices, personalization, segmentation, and A/B testing
• Proficient in marketing analytics tools (Google Analytics, CRM dashboards, campaign reporting platforms)
• Ability to manage multiple campaigns and stakeholders across brands, with excellent attention to detail and follow-through
• Strong collaboration and communication skills; experience working cross-functionally with creative, IT, analytics, and brand teams

Responsibilities

• Own and evolve the CRM and lifecycle marketing strategy across email and SMS channels for all FAT Brands concepts
• Develop customer journeys and automated flows (e.g., welcome, winback, birthday, lapsed guests) using CRM and loyalty platforms (Punchh, Attentive, etc.)
• Partner with analytics to monitor campaign performance, A/B test creative and targeting, and continually optimize results
• Collaborate with brand marketing teams to align CRM plans with broader promotional calendars and customer goals
• Oversee creative briefing and campaign QA for all outbound CRM communications, ensuring content is timely, on-brand, and meets channel best practices
• Act as a subject matter expert for CRM and loyalty: provide strategic recommendations to brand teams and guide the internal team on personalization and segmentation tactics
• Manage third-party CRM and loyalty vendors, staying current on new platform capabilities and identifying opportunities for innovation
• Support loyalty program refreshes and onboarding of new brands by developing CRM strategy, communication plans, and franchisee education materials
• Stay informed of industry trends, privacy regulations (e.g., CAN-SPAM, TCPA), and best practices to ensure channel compliance and performance

Benefits

• 100% employer-paid medical, dental, and vision insurance plans for employees and dependents (additional plans available at low cost)
• 401k
• Vacation
• Personal Time Off
• Birthday Pay
• Sick Pay
• FSA

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees