CRM & Lifecycle Marketing Manager
About The Position
Duties and Responsibilities CRM Growth & Audience Strategy Monitor and grow CRM databases across all owned channels Develop acquisition strategies to expand opt-in patron lists Report on engagement, retention, and churn metrics Channel Ownership & Operations Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications Manage Salesforce Marketing Cloud and Data Cloud segmentation Optimize lifecycle flows including abandon cart and loyalty journeys Performance & Analytics Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn Partner with Business Intelligence to assess CRM performance Vendor & Platform Management Manage relationships with Salesforce, Attentive, and Validity Cross-Functional Collaboration Collaborate with Marketing Director on acquisition strategy Partner with Ad Sales on reporting and performance insights Support Group Sales CRM initiatives
Responsibilities
- Monitor and grow CRM databases across all owned channels
- Develop acquisition strategies to expand opt-in patron lists
- Report on engagement, retention, and churn metrics
- Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
- Manage Salesforce Marketing Cloud and Data Cloud segmentation
- Optimize lifecycle flows including abandon cart and loyalty journeys
- Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
- Partner with Business Intelligence to assess CRM performance
- Manage relationships with Salesforce, Attentive, and Validity
- Collaborate with Marketing Director on acquisition strategy
- Partner with Ad Sales on reporting and performance insights
- Support Group Sales CRM initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
