CRM Marketing Manager
About The Position
Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys. Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply! The Engagement Marketing team is seeking a results-driven and technical CRM Marketing Manager to own and optimize our customer communication strategy across digital channels, with a strong focus on Braze implementation, data-driven personalization, and deliverability excellence. This role bridges marketing creativity and technical execution, ideal for someone who can think strategically about customer engagement and retention while also understanding the underlying systems, segmentation logic, and compliance frameworks that make high-performing CRM programs work. You’ll collaborate closely with marketing, product, and engineering to design, execute, and optimize personalized lifecycle campaigns that drive enrollment, engagement, and retention across Color’s healthcare programs.
Requirements
- 3–5+ years of CRM or lifecycle marketing experience, with deep hands-on CRM expertise (segmentation, journeys, Liquid logic, Canvas setup, and integrations).
- Solid understanding of email deliverability, data privacy, and compliance frameworks (GDPR, CCPA, CAN-SPAM, for example).
- Strong analytical mindset; ability to extract insights from data and convert them into actionable marketing optimizations.
- Experience building and managing multi-channel campaigns (email, SMS, in-product).
- Comfortable working with data teams on event structures, user properties, and CRM integrations.
- Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
- A collaborative, creative marketer who partners well with cross-functional teams and translates business goals into customer engagement strategies.
- Working knowledge of HTML for email and/or basic SQL is a plus.
- A passion for healthcare, technology, and making a positive impact on people's lives is a plus.
Nice To Haves
- Healthcare B2B2C healthcare marketing experience
- Experience using behavioral health and nudge theory to drive user engagement
- Experience working on in-product notifications
- Experience working with Metabase, Google Suite, Figma
Responsibilities
- Own and manage Braze: Build campaigns and user journeys in Braze, implement dynamic segmentation and personalization.
- Ensure deliverability and compliance: Monitor sender reputation, ensure compliance regulations are met, and maintain high deliverability across channels.
- Collaborate cross-functionally: Partner with Product, Customer Success, and Analytics to ensure campaigns are aligned with user journeys and supported by accurate data flows.
- Use data to drive action: Build reporting dashboards, analyze campaign performance, and translate insights into clear recommendations to improve engagement and conversion.
- Develop lifecycle strategy: Design nudge-based, behavioral, and trigger-driven campaigns that move users through key engagement milestones.
- Support operations and scalability: Document processes, ensure consistent tracking and attribution, and contribute to system-level improvements in CRM infrastructure.
Benefits
- 💰 Competitive salary
- ✨ Comprehensive medical, dental, vision, life, and disability benefits
- 📈 401k match
- 📝 Monthly phone and wifi stipend for employees, annual ergonomic stipend
- 🏝 Generous vacation policy, paid holidays and company-wide recharge days
- 🍼 Equal paid parental leave for birthing and non-birthing parents
- Free cancer screening and prevention resources for employees and their adult dependents
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
