CRM Manager Reactivation

IPSY

14h•Remote

About The Position

IPSY is seeking a CRM Manager, Reactivation to own and transform our resubscription growth engine. This role is accountable for driving former members back into the IPSY ecosystem — increasing resubscriber volume, improving reactivation efficiency, and elevating the long-term value of returning members--in partnership and support of your manager (Senior Director). This is a highly commercial, cross-channel role. You will forecast and drive performance against resubscriber targets, proactively identify risks, and design mitigation plans in partnership with channel owners across email, push, SMS, paid media, organic, site experience, and interstitials. Beyond execution, this role will help evolve and improve how IPSY approaches reactivation today — shifting from tactical campaigns to a data-driven, personalized, cross-channel strategy rooted in member behavior, predictive signals, and experimentation. You will partner closely with Lifecycle, Paid Media, Tech (Product, Engineering), Data/Analytics, Creative, Operations, Legal, and CX to build scalable programs that deliver measurable growth. This position reports to the Senior Director of Loyalty and can be fully remote from the 16 U.S. states where IPSY hires (see application for list).

Requirements

8+ years of lifecycle, CRM, growth, or subscription marketing experience
Demonstrated ownership of revenue-driving programs tied to retention, reactivation, or subscriber growth
Exceptional analytical storytelling skills — able to connect performance data to financial impact, diagnose root causes, and articulate clear recommendations with confidence in executive forums
Strong forecasting experience and comfort managing to performance targets
Proven ability to identify risk early and design mitigation strategies
Advanced A/B testing and experimentation experience
Strong analytical fluency (Excel/Google Sheets required; familiarity with Tableau, Sigma, Amplitude, Looker, etc.)
Strong experience across email, push, SMS, and Site Marketing; familiarity partnering with paid media teams strongly preferred.
Experience working within enterprise ESPs (Iterable preferred; Braze, Salesforce Marketing Cloud, etc.).
Strong understanding of segmentation, personalization, triggered journeys, and automation.
Experience operating within subscription and/or eCommerce businesses preferred.
Ability to collaborate effectively with cross-functional stakeholders and drive alignment on shared goals
Comfortable operating in ambiguity and building new systems where none exist
Strong executive communication skills — able to distill complexity into clarity
Balances strategic thinking with hands-on execution
Highly accountable and performance-oriented
Detail-driven but able to zoom out to the broader business impact
Thrives in fast-paced environments
Bachelor’s degree required

Responsibilities

Own Commercial Reactivation Performance
Drive resubscriber targets across all subscription programs (Original, Extra, Ultimate)
Report out to team, cross-functional partners, and executive leadership in Weekly, Monthly business performance forums and discussions
Build and manage reactivation forecasts; monitor weekly/monthly performance versus plan
Proactively identify risks and performance gaps; develop mitigation strategies in partnership with channel leads
Translate performance into executive-ready narratives highlighting key drivers, insights, and next actions
Design and Support the Cross-Channel Reactivation Strategy
Develop an integrated reactivation framework spanning email, push, SMS, paid media, organic, on-site experience, and interstitials
Partner with channel owners to activate against shared plans and optimize gift budget allocation across channels
Advance segmentation and personalization strategy for former members using behavioral, transactional, and predictive signals
Elevate triggered, always-on, and promotional programs to maximize incremental lift and efficiency
Design and lead rigorous testing roadmaps (offer, cadence, creative, messaging, timing, channel mix)
Transform the Reactivation Program
Act as a visible change agent — rethinking how IPSY approaches churned members
Introduce new ways of working that increase personalization, automation, and measurable accountability
Partner with Marketing Ops and Data to improve targeting logic, reporting visibility, and operational scalability
Champion experimentation and continuous optimization across channels
Lead Cross-Functional Activation & Operations
Partner closely with channel owners (Email, Push, SMS, Paid, Site/Organic) to ensure alignment on targets and execution
Partner with Finance on annual operation plan, updated performance trends, and reforecasting as needed
Support operational workflows as needed, including:
Interstitial execution and optimization
Legal copy alignment and approvals
Gift-with-resubscription operations (budget alignment, inventory checks, unit tracking)
Coordinating product setup in dotCMS (including product IDs and availability)
Ensure alignment across Creative, Merchandising, CX, Technology, and Operations to deliver a seamless returning-member experience
Partner with Marketing Ops and Tech teams to support new launches and troubleshoot issues that impact resubscription performance
Support ad hoc strategic initiatives and special projects related to churn, win-back, and member lifecycle growth