CRM Coordinator

Funko • Everett, WA

17d • $27 - $35 • Onsite

About The Position

Funko Overview Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters. But what does Funko do? Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of lenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world. As a member of the direct-to-consumer (DTC) team, the CRM Coordinator role is responsible for CRM program execution supporting Funko.com or Loungefly.com, as well as sub programs. This role is responsible for the specialization of email marketing but also supports SMS and App efforts under the Mobile Marketing Specialist. We are looking for an organized and detail-oriented individual who can work successfully with stakeholders across our DTC, Marketing, Licensing and Creative teams while owning their day-to-day execution with autonomy. The CRM Coordinator reports into the Sr. Manager of Retention Marketing and ensures all marketing communications are executed efficiently, accurately and on-brand.

Requirements

• Hands-on experience executing campaigns within an ESP (Klaviyo Preferred)
• Basic understanding of testing frameworks, email analysis, and performance reporting
• Keen eye to preserve integrity of the Funko brand and messaging throughout the entire campaign development process
• Excellent written and verbal communication skills
• Strong organization and problem-solving skills
• Ability to learn quickly, manage multiple priorities, and deliver results in a fast-paced environment
• Comfort in communicating with multiple individuals within the business and collaborating with multiple departments
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, etc.)
• Experience with Salesforce Marketing Cloud required

Nice To Haves

• Experience with HTML and CSS a plus
• Experience Google Analytics, Jira Project Management Software, Asana project management software or Adobe Creative Cloud a plus

Responsibilities

• Execute CRM campaigns in Klaviyo, including newsletters, campaign emails, exclusive drops and more
• Support app notifications, in-app messages and SMS campaigns as needed
• Maintain and track the email editorial calendar across brands
• Manage campaign tickets and workflows for upcoming campaigns in Jira and/or Asana Project Management Software
• Proofread and QA marketing messages for clarity, grammar, spelling and link accuracy
• Ensure marketing messages follow industry policies, ADA compliance, CAN-SPAM and industry best practices
• Partner with CRM, Creative and Analytics teams to support segmentation, personalization and dynamic content strategies
• Assist in executing A/B Testing strategies
• Collaboration with global counterparts as well as US stakeholders to ensure consistency across brands
• Support Loyalty program, helping to execute CRM campaigns and ad hoc program operations

Benefits

• Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company.
• Most importantly, we offer a creative work environment with people who love pop culture just as much as you do.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees