CRM Coordinator

Caesars Entertainment • Las Vegas, NV

1d • Hybrid

About The Position

Hybrid in Las Vegas-Caesars Digital has an amazing opportunity for someone’s next great career adventure. Your CRM experience or passion for marketing will get you through the door and into an organization and department that is growing rapidly. Break into the exciting new industry of online casinos and igaming where career growth is all up to you! Work with the best, learn from the best, and contribute to your talents and insights. As the CRM Coordinator you will work closely with the CRM Manager to manage the Caesars iGaming CRM campaigns and drive retention through all appropriate CRM channels, including email marketing. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.

Requirements

• Bachelor’s Degree required
• 1-3 years of professional experience in CRM or a similar marketing field
• 1-2 years of experience in Optimove or a similar marketing campaign execution platform
• Analytical and data-driven mind
• Well organized, able to prioritize work for self and others
• Efficient and confident communicator, strong collaboration and influencing skills
• Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
• Eagerness to define how this is done for a new business in the US
• Excited about the opportunity to launch and grow a significant business in a new sector
• Must be able to sit for extended periods of time
• Must be able to type for extended periods of time
• Must be able to talk on the phone for extended periods of time
• Must be able to write for extended periods of time
• Regular attendance in the office

Nice To Haves

• Knowledge of the iGaming and casino industry is a plus, but not essential

Responsibilities

• Be hands-on in creating, segmenting, and launching remarketing strategies
• A/B or multivariant testing on various CRM campaigns to establish which is the most effective
• Tracking and reporting on CRM campaigns to guide improvements, and report into the CRM Manager and Director
• Ensuring all CRM campaigns comply with current best practices in the industry

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level