CRM Analyst

NYC Tourism + Conventions • New York, NY

50d • Hybrid

About The Position

The CRM Analyst serves as the internal point of contact for Simpleview (SV), the platform used to manage Membership at NYC Tourism + Conventions. This role supports staff across all departments in using the CRM to manage relationships, track engagement, and demonstrate member value. Acting as an internal resource and problem-solver, the CRM Analyst combines day-to-day support with a focus on improving how teams capture, share, and use information across the organization.

Requirements

• Bachelor’s degree or equivalent professional experience.
• 2-4years of experience in CRM systems; Simpleview experience strongly preferred.
• Demonstrated ability to troubleshoot and resolve technical issues.
• Strong project management skills with the ability to manage multiple priorities.
• Excellent interpersonal and communication skills, with the ability to train and support staff at all levels.
• Detail-oriented with a strong focus on process improvement and operational efficiency.

Nice To Haves

• Experience with membership-based organizations or tourism/hospitality industry.
• Familiarity with API integrations and data mapping.
• Proficiency in reporting tools.

Responsibilities

• Create and manage events including familiarization tours, media visits, and site visits for all departments in Simpleview.
• Ensure accurate tracking, categorization, and reporting of member and partner activities.
• Strengthen the organization’s ability to measure engagement and outcomes through reliable CRM data.
• Develop clear, easy-to-follow training materials and reference guides.
• Lead onboarding and refresher sessions to build user confidence and consistency.
• Identify knowledge gaps and provide targeted coaching to improve user adoption.
• Review how teams use the CRM and recommend adjustments to streamline workflows.
• Identify opportunities to reduce manual tasks and enhance data accuracy.
• Support staff in developing reports and dashboards that translate CRM data into actionable insights.
• Serve as the main contact for CRM-related questions and requests; log tickets with Simpleview related to these needs
• Provide practical, solutions-oriented support to staff to ensure data is entered and maintained consistently.
• Promote shared use of the CRM to improve collaboration and visibility across departments.

Benefits

• Hybrid Schedule: 3 days in-office (Tues/Wed required + 1 flex day); Fridays remote.
• Generous Time Off: PTO days and sick time.
• Holidays: up to 12 paid company holidays, plus extended Winter Break.
• Floating Holiday: 1 per year, front-loaded.
• Healthcare: Premium medical, dental, and vision plans, plus HRA.
• Retirement & Development: Retirement savings plan and professional development opportunities.
• Perks: Cell phone credit to subsidize your plan, monthly commuter allowance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees