Digital Business Analyst – eCommerce & CRM

OptiPeople Resources•Schaumburg, IL

1d•Hybrid

About The Position

We’re seeking a B2B Digital Business Analyst – eCommerce & CRM to help drive the growth and adoption of a modern digital commerce and customer relationship platform. In this key role, you’ll partner closely with cross -functional teams across marketing, sales, product, and technology to design and deliver enhancements that improve user experience, strengthen customer engagement, and create measurable business value.

Requirements

Experience in designing B2B self -service portals or digital catalogs.
Strong analytical skills with experience leveraging web analytics and usage data to improve performance.
Minimum 6 years’ experience as a Business Analyst, with a focus on eCommerce & CRM.
At least 3 years working with Agile or DevOps methodologies.
2–5 years of experience in B2B environments such as manufacturing, distribution, or similar industries.
2+ years hands -on experience with eCommerce and CRM solutions (BigCommerce and SAP C4 preferred).
Strong communication and stakeholder management skills.
Proficiency with Microsoft Office Suite, Jira, Confluence, and Microsoft Teams.
Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).

Responsibilities

Partner with stakeholders across sales, marketing, and product to understand business objectives, challenges, and KPIs.
Translate business needs into clear, actionable use cases and requirements.
Facilitate workshops, interviews, and process reviews to gather and prioritize requirements.
Create documentation including user journeys, business models, and “as -is/to -be” process flows.
Work closely with development teams to translate requirements into user stories, wireframes, and workflows.
Support the full project lifecycle, including backlog refinement, sprint planning, and testing.
Lead User Acceptance Testing (UAT), ensuring all requirements are met before deployment.
Drive adoption of new platform features through user training, onboarding, and communication.
Provide go -live support and resolve user issues post -launch.
Gather and apply user feedback for continuous improvement.
Conduct competitive research to benchmark best practices and identify new opportunities.
Define key platform metrics and develop reporting frameworks.
Analyze usage data and customer behavior to deliver insights that inform future enhancements.