Credit Card Rewards Strategist

First Horizon•Memphis, TN

6d•Onsite

About The Position

The Credit Card Rewards Strategist is a key product and strategy partner responsible for shaping and advancing the rewards and loyalty experience across First Horizon’s credit card portfolio. This role works closely with Credit Card Product Managers to drive card usage, engagement, and customer loyalty through the design, execution, and ongoing optimization of rewards programs and campaigns. Serving as the subject matter expert for credit card rewards, this position owns day-to-day rewards strategy execution while helping define the long-term vision for how rewards support portfolio growth, customer value, and competitive differentiation. The ideal candidate is highly collaborative, analytically minded, and experienced in managing third-party rewards partners and cross-functional internal stakeholders.

Requirements

Bachelor’s degree in Business, Finance, Project Management, or a related field. Equivalent work experience considered.
5+ years of relevant experience in credit card operations, implementations, project management, or product support preferable in financial services.
Strong understanding of card reward programs including: design, setup, financial, servicing and regulatory/compliance.
Demonstrated ability to use data to substantiate arguments, prioritize issues, report KPIs, and measure outcomes.
Exceptional analytical, problem-solving, and organizational skills with an ability to manage multiple concurrent projects and initiatives.
High levels of initiative, sound judgment, and demonstrated tact in communication and conflict resolution.
Ability to work independently and credibly across cross-functional teams, effectively engaging with associates at all levels and external partners.
Proficiency with project management tools, data analysis applications, and Microsoft Office

Responsibilities

Partner with Credit Card Product Managers to design, execute, and optimize rewards programs and targeted campaigns that drive spend, engagement, and retention
Serve as the primary subject matter expert for credit card rewards, loyalty mechanics, and redemption structures
Manage relationships with third-party rewards vendors, including program performance, economics, and operational execution
Collaborate with marketing, analytics, digital, finance, risk, operations, and technology teams to ensure rewards initiatives are aligned with product strategy and business objectives
Analyze rewards performance, customer behavior, and ROI to inform enhancements and future program design
Support the development of a cohesive, forward-looking rewards strategy across the credit card portfolio, balancing customer value, cost efficiency, and competitive positioning
Identify process friction points for associates and clients, build compelling business cases, define requirements, and advocate for enhancements that elevate the credit card rewards program and client satisfaction.
Lead and support the rollout, testing, and ongoing management of new reward products, features, and compliance-driven changes.
Resolve reward escalations in partnership with technology, operations, and product teams, employing root cause analysis and driving to sustainable solutions.
Develop and refine metrics and control systems to assess reward trends, SLAs, and quality, ensuring risks are proactively identified and mitigated
Maintain documentation, contribute to training for associates, and facilitate knowledge sharing across relevant teams.