Creative Technology Senior Lead

PMG•Dallas, TX

20d

About The Position

We are PMG Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Our team is looking for an experienced engineering leader to help develop and manage a team of multidisciplinary developers, executing best-in-class omni-channel projects leveraging industry leading Advertising Technologies, Ad Servers and Ad builder/DCO [dynamic content optimization] tools. Working directly with a wide range of tech partners, inter-company and external integrated teams, the Creative Technology Senior Lead will be the primary subject-matter expert for all dynamic creative and asset automation project buildouts, delivery and integration into ad servers. You should be comfortable working directly with multi-disciplinary team leads across the PMG both in your primary office location and supported global markets. You will be responsible for supporting the development of workflows, technical project/resource management, thorough QA ensuring successful launches while leading the development and prototyping of new automation and company initiatives.

Requirements

5+ years of experience, including at least 3 years working at a Creative, AdTech and or Digital Agency
Extensive knowledge of digital creative best practices and deliverables
Ability to write scalable and modular code to employ multi-variant testing and dynamic creative industry standards.
Digital Creative Development (front-end) or relevant ad technology background with 6+ years experience
Demonstrated ability to balance campaign objectives and time-to-market requirements without compromising product quality
Strong understanding of IAB Standards and Digital Ad Formats & specifications
Training and Certifications on PMG required DCO ad serving platforms - primary Google GMP and similar knowledge of Clinch, Celtra, Google GMP (DCM, GWD, DCS), Innovid, Smartly, Jivox, Bannerflow, Google Web Designer
Working knowledge of Project Management & DevOps tools like Airtable, JIRA, Smartsheets, Asana, Github
Self-starter with a high degree of self-motivation and initiative with the ability to build processes from the ground up and collaborate in a multi-stakeholder environment
Ability to identify skill and capacity gaps on the tech teams to inform the hiring and allocation of top talent
Proven ability to mentor and grow direct-reports, coach team members and manage performance issues
Ability to influence and coach multi-disciplinary developer teams and efficiently delegate tasks
Proven ability to identify inefficiencies, adapt and implement major process revisions
Strong written and verbal communication skills
Detailed oriented with the ability support development team through troubleshooting and Quality assurance
Proficiency in Microsoft Office Tools (Excel, Word, PPT, Outlook, Teams)
Familiarity working with Creative Assets and Design apps such as the Adobe Creative Suite (primarily Photoshop, Illustrator, Adobe XD, Adobe After Effects)

Nice To Haves

4+ years working with internal and third-party APIs [REST, SOAP, JSON] like Open Weather Map or CRM data
3+ years Python experience or comparable programming language
Understanding of audience analytics capabilities and best practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment
Experience working with excel formulas for data matching, aggregation and math
Experience with database systems, Website CMS tools queries and normalization
Basic understanding and ability to work in After Effects as needed.
Working knowledge of data factors driving project success (e.g. PII vs. anonymized data, cookies vs. people, panels vs. census, passive vs. active/survey data, fused vs. matched data, etc.)

Responsibilities

Lead ad technology, tech integration tests, dynamic [DCO], and omni-channel campaign production efforts across multiple brand teams, geographical locations and products (including new business and new agency tech initiatives)
Develop large scale programmatic, social and video campaigns across multiple formats and channels employing underlying code bases such as HTML/JS/CSS, and industry leading ad technology.
Balance resources across multiple projects and 3rd-party vendors/contractors to ensure optimal delivery for all commitments, campaign deliverables, launches and roadmap objectives.
Facilitate campaign delivery statuses, and lead day to day tech delivery conversations
Support in the auditing and defining criteria for all functional and non-functional deliverable requirements including dynamic ad serving, data pass work streams, API/product feed integrations, asset tracking and tagging, performance outputs, creative authoring tools, scalability and quality assurance
Facilitate and cultivate relationships with our preferred platform partners, to establish development best practices and requirements, ensure continued innovation through product advancements/ways of working, and continuity of service through reporting and troubleshooting.
Encourage innovation, adoption of cutting-edge technologies, inclusion, out-of-the-box thinking, cross-team collaboration, self-organization, and diversity
Support PMG on devising strategic roadmaps and onboarding materials for the continued advancements in product development and campaign delivery, QA automation tools and process adoption through our international developer hubs, with POVs on Build, Buy, Borrow.
Become a super-user on new tools developed by PMG Product Teams.
Engage and motivate the development teams in driving greater adoption of best practices, standardized development processes, automation tools, and increased ownership of overall product quality.
Manage the career growth of direct reports and team members by providing mentoring, coaching, goal setting and ongoing professional development opportunities
Identify staffing needs and hire/develop top talent while managing the performance of direct reports

Benefits

Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave : We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support : Access fertility benefits for all team members and their spouses.
Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance : Protect your pet's health and your finances.
Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits : Access support for travel and commuting needs, where available.
Annual Bonus : All employees are eligible for an annual bonus.
Volunteering Opportunities : Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.