Creative Lead

Gradial•Seattle, WA

7d•$145,000 - $165,000

About The Position

As Creative Lead at Gradial, you’ll own and shape our visual and brand identity across every brand surface, from website and product marketing to motion, social, decks, and everything in between. This is not a maintenance role. You’ll translate complex concepts like AI agents, automation, and orchestration into design that feels clear, confident, and human. You’ll work closely with Product and Go-To-Market to ensure what we say externally reflects what we’re actually building internally. If you have exceptional taste, strong opinions, and the ability to move fast without sacrificing quality, this role gives you meaningful ownership over how Gradial looks, feels, and shows up in the world.

Requirements

Strong design instincts and clear opinions, with the ability to articulate and defend design decisions
Demonstrated experience building modern, intentional brands or products
A systems-oriented mindset. You care about consistency, cohesion, and long-term scalability
Comfort starting from a blank page and navigating ambiguity
Ability to operate independently without large teams, rigid processes, or perfect briefs
Experience designing across multiple surfaces (web, marketing, motion, presentation, social)

Responsibilities

Shape and evolve Gradial’s visual identity across all brand touchpoints, including website, product marketing, email, decks, social, infographics, and motion explainers
Translate complex technical ideas into brand-aligned design that feels intuitive, modern, and human
Partner closely with Product and GTM to ensure brand, messaging, and product reality are always aligned
Raise the bar on design quality, polish, clarity, and boldness across the company
Move quickly while maintaining a high standard, knowing when to refine and when to ship
Set and uphold an extremely high quality bar, pushing back when work doesn’t meet it
Build and maintain strong visual systems that scale, not just one-off assets