Senior Creative Lead

Within•New York City, NY

3d•Hybrid

About The Position

At WITHIN, we champion growth, innovation, and forward-thinking creativity. We’re looking for a social-first creative who loves both the thinking and the making . Someone who can turn insights into ideas, ideas into content, and content into results. You’ll concept, copywrite, and oversee creation of paid digital assets for some of the most exciting brands online — and you’ll do it alongside a nimble team that values curiosity, experimentation, and great storytelling.

Requirements

Proven Track Record. 5–6 years of experience concepting, creating, and producing paid and organic social content. Your portfolio should showcase both strategic thinking and creative execution.
Technical Proficiency. Deep working knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, After Effects) and other relevant creative tools.
Clear and Confident Communicator. Comfortable presenting creative work, articulating rationale, managing client expectations, and guiding timelines with clarity and ease.
Strong Design Sensibility. A sharp eye for layout, composition, and movement — with the ability to translate that into high-impact static and motion creative across digital campaigns.
Intuitive Strategic Insight. A holistic grasp of the social landscape — you don’t just follow trends; you understand the cultural and behavioral shifts that drive them.
Versatile Collaborator. Equally comfortable leading group ideation or running a solo sprint — you know when to lean in, when to delegate, and when to run with it.
Adaptable and Driven. You see fast-moving environments as opportunities to experiment, problem-solve, and grow.

Nice To Haves

Generative AI Fluency. Familiarity with tools like Midjourney, Runway, Seeddance, Stable Diffusion, or ChatGPT for ideation and image/video generation.
Production Experience. Hands-on experience planning or running in-studio shoots — from lighting setups and prop styling to set design and creative direction

Responsibilities

Ideate with purpose. Translate marketing objectives into strategically sound creative concepts — from audience insight to final execution — ensuring every idea is rooted in purpose and aligned to client goals.
Develop strong messaging and visual hooks. Turn prompts into compelling, social-first static and video ideas that break through the noise and inspire engagement.
Craft clear, effective copy. Know your way around a CTA — and confidently adapt marketing objectives into sharp messaging hooks, headlines, and campaign language that drive action.
Own the entire creative process. This is really where the multidisciplinary approach comes into play. You’ll partner with our in-house team of makers and other creatives to ideate, refine, and execute social-first campaigns across paid and organic channels. From concept to delivery, you’re an autonomous thinker who owns the work stream from video edits to photo retouching to rigorous QA- every detail matters.
Elevate creative standards. Bring a sharp point of view, thoughtful feedback, and a willingness to push ideas further — inspiring both clients and the internal team.
Stay curious and adaptive. Track emerging trends, audience behaviors, and platform shifts to keep our work fresh, relevant, and effective.