Creative Strategy Manager

Townsquare Ignite • Dallas, TX

15h • Remote

About The Position

This is a remote position that requires you to work closely and collaboratively with a team.
About Townsquare Ignite:
Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.
Our Competitive Advantage:
First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
Proprietary Advertising Technology: Our proprietary, all-in-one 360 advertising platform centralizes reporting, operations, and creative in a single streamlined system.
Impactful Integration: Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.
Massive Reach: We have access to over 250 billion impressions per day.
Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.
The Creative Strategy Manager Opportunity:
Do you know a good digital ad when you see it—and know exactly how to fix a bad one? The Creative Strategy Manager is a key member of our Creative Services team, responsible for transforming client goals and media plans into high-performing, visually compelling digital campaigns.
This role blends creative execution with strategic thinking—writing sharp copy, conceptualizing inventive and creative display and video ads, and ensuring every ad not only looks great but also performs. The ideal candidate thrives in a fast-paced environment, can juggle multiple requests at once, and has a keen eye for detail, design, and results.

Requirements

• Strong knowledge of digital ad design principles for display, social, video and email marketing, including typography, color theory, hierarchy, and balance.
• Proven copywriting skills for digital, social and video marketing
• Understanding of programmatic advertising and campaign strategy.
• 4+ years of relevant experience in digital design, production, or advertising.
• Ability to manage a high volume of projects while meeting tight deadlines.
• Exceptional attention to detail and ability to identify what makes an ad effective.
• Bachelor’s degree or equivalent experience required.

Responsibilities

• Partner with clients and sales to understand campaign objectives and develop creative strategies aligned with their goals.
• Conduct client calls to refine creative direction, messaging, and KPIs.
• Recommend creative approaches to maximize campaign performance.
• Write compelling ad copy for display, social, video and email marketing.
• Conceptualize digital ad concepts including display, social, video and email marketing and provide impeccable instructions for our production team to create the assets
• Selecting images and/or footage or inspirations for digital ads and videos that elevate client campaigns.
• Review creative assets, make refinements, and ensure brand alignment and effectiveness.
• Strategize creative updates to keep campaigns fresh and engaging.
• Manage multiple requests simultaneously while meeting tight deadlines.
• Collaborate with team members to continually raise the standard of creative work produced
• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments

Benefits

• Competitive salary + bonus plan
• 3 Weeks PTO
• 9 Paid Holidays (2 personal/floating Holidays)
• Health, Dental, Vision
• 401(k) + Company Match
• Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 11-50 employees