Creative Strategy Manager

Smadex SLU•Austin, TX

About The Position

SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem. The Role: Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains. As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.

Requirements

5+ years in mobile advertising, creative strategy, or performance marketing
Deep understanding of creative formats across UA, retargeting, and CTV
Experience translating creative performance data into strategic recommendations
Track record of working cross-functionally in fast-paced environments
Strong presentation skills and ability to influence without direct authority

Nice To Haves

Experience with programmatic advertising platforms
Gaming industry knowledge (especially mid-core and casual)
Familiarity with creative production workflows and timelines
Data visualization skills

Responsibilities

Creative Strategy & Insights (40%)
Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
Build structured, client-facing creative proposals that connect performance data to strategic direction
Partner with Product on creative tools.
Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns
Cross-Functional Leadership (30%)
Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
Lead creative briefings and ensure alignment between client objectives and creative execution
Handle ticketing and communication with Creative Designers
Client Partnership (20%)
Support Account Managers in high-stakes creative conversations with clients
Present creative performance reviews and strategic recommendations to client stakeholders
Proactively identify creative optimization opportunities that expand wallet share
Participate in JBPs and QBRs as experts on Creatives
Knowledge Management (10%)
Build and maintain a creative performance repository accessible across teams
Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
Train Account Managers on creative best practices and how to position creative insights with clients

Benefits

Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
Join a highly motivated and young team.
Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
Great compensation package tailored to the U.S. market.
Medical, dental, and vision benefits plans.
Exposure to leading global app publishers and media partners in the digital advertising industry.
Learning and training opportunities to grow your career.

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