Creative Strategy Manager

Entravision

2d • Remote

About The Position

Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.

As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.

Requirements

• 5+ years in mobile advertising, creative strategy, or performance marketing
• Deep understanding of creative formats across UA, retargeting, and CTV
• Experience translating creative performance data into strategic recommendations
• Track record of working cross-functionally in fast-paced environments
• Strong presentation skills and ability to influence without direct authority

Nice To Haves

• Experience with programmatic advertising platforms
• Gaming industry knowledge (especially mid-core and casual)
• Familiarity with creative production workflows and timelines
• Data visualization skills

Responsibilities

• Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
• Build structured, client-facing creative proposals that connect performance data to strategic direction
• Partner with Product on creative tools.
• Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns
• Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
• Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
• Lead creative briefings and ensure alignment between client objectives and creative execution
• Handle ticketing and communication with Creative Designers
• Support Account Managers in high-stakes creative conversations with clients
• Present creative performance reviews and strategic recommendations to client stakeholders
• Proactively identify creative optimization opportunities that expand wallet share
• Participate in JBPs and QBRs as experts on Creatives
• Build and maintain a creative performance repository accessible across teams
• Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
• Train Account Managers on creative best practices and how to position creative insights with clients

Benefits

• Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
• Join a highly motivated and young team.
• Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
• Great compensation package tailored to the U.S. market.
• Medical, dental, and vision benefits plans.
• Exposure to leading global app publishers and media partners in the digital advertising industry.
• Learning and training opportunities to grow your career.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees