Creative Strategist

Whisker•Auburn Hills, MI

35d•Onsite

About The Position

Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today. We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend. Whisker Marketing: We are building the world’s first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack—from deep consumer insight to breakthrough brand expression to world-class growth execution. And we’re just getting started. What You’ll Do: At Whisker, the Performance Sprint Studio is where art, psychology, and data collide—and the Creative / Content Strategist leads that charge. This role owns how Whisker shows up in the world’s most visible spaces—paid social, short-form video, and emerging platforms—where cultural fluency and creative experimentation drive growth. You’ll lead a team built for speed, volume, and insight, transforming creative intuition into measurable impact. Equal parts strategist, anthropologist, and maker, you’ll decode human behavior, identify cultural currents, and craft content that converts curiosity into action.

Requirements

BA/BS in Creative, Marketing or Business
10+ years of experience in creative strategy, social content, or performance storytelling—ideally within DTC, tech, or high-growth consumer brands
Proven track record building or leading in-house creative teams optimized for performance and agility
Deep platform expertise—Meta, TikTok, YouTube, Reddit, and emerging channels—plus an instinct for what works where
Strong understanding of audience psychology, creative testing, and data-backed storytelling
Demonstrated ability to synthesize insights from data, culture, and conversation into actionable creative direction
Exceptional leadership and communication skills—able to unite creative, performance, and product teams around a shared creative vision
Comfortable operating in a fast-paced environment where iteration, speed, and results matter
Must have a cat—your ability to understand our cats and cat parent users is critical to success
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)

Nice To Haves

Experience leading creator partnerships or influencer-driven content strategies
Familiarity with AI-assisted creative tools and platform optimization tech
Background in behavioral science, sociology, or digital anthropology

Responsibilities

Leads the Performance Sprint Studio—a dedicated in-house team focused on high-velocity, high-impact creative built for paid social and performance channels
Develops and executes the content strategy that fuels awareness, engagement, and conversion at scale
Uses cultural insight, platform trends, and behavioral psychology to inform creative direction and testing
Partners with Performance, Brand, and Media teams to translate audience data and test results into evolving creative frameworks
Architects the creative testing roadmap—defining what we test, how we learn, and how those insights scale across the organization
Oversees ideation, scripting, and production of thumb-stopping video and static creative for Meta, TikTok, YouTube, and emerging channels
Builds a system that balances creative quality with speed—enabling hundreds of assets per month without losing Whisker’s voice or design standard
Analyzes performance data to identify winning ideas and creative attributes; evangelize insights to inform broader brand content
Develops relationships with platform partners and creators to stay ahead of evolving content trends and tools
Serves as Whisker’s cultural radar—understanding what moves audiences and when to move with them
Will perform additional responsibilities when required