Creative Strategist

Afina • Austin, TX

7d • Remote

About The Position

We’re looking for a Performance Creative Strategist to join Afina, one of the fastest growing e-commerce companies in the beauty space. What’s Afina? We are on a mission to make sure everyone has access to clean, chemical-free water in their shower, kitchen or drinking water. We’re hiring a Creative Strategist to scale our content engine, lead cross-functional creative initiatives, and drive performance through smart, innovative storytelling. This will be a fully remote position. You’d Be a Fit If: You have 2–5 years of experience in creative strategy, content, or performance roles You’ve scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so) You're well organized and operate at high creative velocity You love storytelling, but you live for results You thrive in fast-paced, bottoms-up teams You have an eye for branding, detail, and copy, and can apply our customers' lens to everything you create

Requirements

• 2–5 years of experience in creative strategy, content, or performance roles
• You're well organized and operate at high creative velocity
• You love storytelling, but you live for results
• You thrive in fast-paced, bottoms-up teams
• You have an eye for branding, detail, and copy, and can apply our customers' lens to everything you create

Nice To Haves

• You’ve scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so)

Responsibilities

• Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals
• Scale creative output by owning content and asset velocity goals
• Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth
• Interpret ROAS, CTR, hook rate, thumbstop rate, etc. to inform weekly creative optimizations
• Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness
• Use AI to accelerate creative ideation, copywriting, and production workflows
• Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals

Benefits

• Learn: We are a small team of bootstrappers with several meaningful exits under our belt.
• Impact: Your ideas = business results + brand love
• Autonomy: Craft creative strategy with room to build
• Team: Grounded, ambitious, and kind coworkers who get sht done

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed