Creative Strategist

Meta Platforms, Inc.•Austin, TX

36d

About The Position

Creative Shop is a team of entrepreneurs. We believe that creativity is what drives innovation in every aspect of the modern world, disrupts industries, improves the status quo, and helps bring the world closer together. Inside Creative Shop, the Small Medium Business Group democratizes the power of creativity by making it feel easy for anyone to build creative that works. We are looking for someone to join our team who thrives working in a rapidly changing creative industry, and has a drive for creative experimentation. You belong in our team if you want to take your ideas to thousands - and even millions - of advertisers. If you want to shape how those advertisers use our platforms to build their brands and thrive. If you want to work with our product teams to inject your firsthand knowledge of advertiser needs in order to serve them better from the start.

Requirements

5+ years of experience in creative for performance, gained from working at startups, creative agencies, in-house creative teams, tech companies or as a non-traditional content creator
Conceptual thinking and problem solving - experience in visualizing ideas and influencing stakeholders to execute strategies to their full potential across platforms
Data fluency - you are happy to get your hands dirty with data and measurement while also being willing to learn new tools and distill data into unique insights
Knowledge of AI solutions and tools for marketing and advertising
Latest work samples required

Nice To Haves

Demonstrated experience as a tinkerer, willing to try your hand at prototyping to test ideas
Demonstrated experience in how AI can enhance the creative process and unlock new levels of creativity
A unique perspective on storytelling and how it manifests in the digital landscape

Responsibilities

Continually inspire our clients and industries with the right approach that translates into business outcomes
Work with a wide-range of cross-functional teams to refine and scale your approaches for maximum impact across Meta's Platforms
Continually work to invent new ways to harness creativity for business growth whilst driving value for people and communities
Work hands-on to bring ideas to life. This is a position for builders/creators who demonstrate the imagination to scale your team's ideas across the globe
Collaborate with cross-functional teams internally and externally to drive efficiency on the process and the impact it has on our clients' businesses
Continually explore Meta products - be a maker yourself and know the tools well from a consumer standpoint to build the best brand experiences for broad audiences
Be adept at handling a high-growth environment. This team is inventing every day and it takes tenacity, bravery and the experience to view the big opportunities to thrive here
Operationalize creative data, metrics and insights approach that identifies the right creative challenges and blockers, tracks progress, and delivers long term sustainable progress

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