Creative Strategist, Social Media

PragerU • Los Angeles, CA

30d • $100,000 - $160,000 • Onsite

About The Position

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row. The Creative Strategist, Social Media helps shape the strategy, vision, voice, and impact of PragerU’s social media presence, most specifically for the social channels of our CEO, Marissa Streit, including her Real Talk show. This role blends creative instincts with strategic insight to deliver bold, culturally relevant content that resonates with our audience. The ideal candidate understands conservative culture, knows what performs on each platform, and is passionate about growing and engaging digital communities through compelling, values-driven storytelling. Strategic oversight is needed for this role to discern what should be posted, when and how often.

Requirements

• 7-10+ years of experience in content creation, social media platform management, or digital marketing, with a portfolio that showcases strong storytelling across formats.
• Exceptional narrative skills with the ability to turn current events and cultural moments into compelling, timely content that aligns with and advances PragerU’s mission, values, and content library.
• Strong hands-on video editing skills using tools like Adobe Premiere, CapCut, and Canva to create polished, engaging social content.
• Excellent writing abilities and platform-savvy voice, adaptable across X, TikTok, Instagram, YouTube, Facebook, and more.
• A self-starter mindset with the ability to move fast, make smart editorial decisions, and deliver high-quality content with minimal oversight.
• Track performance metrics, test new formats, and continuously refine content strategy to expand reach and increase audience impact.
• A deep understanding of the news cycle and social trends, plus strong alignment with PragerU’s mission and message.

Responsibilities

• Identify trending news stories and cultural moments quickly, and produce timely content that connects the moment to PragerU’s mission and message.
• Use strong editorial judgment to determine which stories and trends are worth responding to, and how to do so in a way that sparks meaningful conversation.
• Collaborate with internal teams to align social media content with broader campaign goals and maintain consistent messaging and visual style.
• Track performance metrics, test new formats, and continuously refine content strategy to expand reach and increase audience impact.
• Strong project management, calendaring and planning skills and ability to manage in-house content creator(s).
• Develop both daily reactive content based on breaking news and trends, as well as planned content tied to ongoing campaigns and major initiatives.
• Write compelling, platform-specific copy that grabs attention, drives engagement, and reflects CEO + PragerU’s tone and values.

Benefits

• This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
• We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees