Creative Strategist (Info Marketing)

BAD Marketing • Alpharetta, GA

8d • Remote

About The Position

As a Creative Strategist in the Info Department at BAD Marketing, you will own the intersection of data and creative performance. Your role is to lead creative ideation and strategy across a portfolio of direct-response info marketing clients, with a primary focus on increasing ad creative win rate and scalability. You’ll guide and develop a team of designers and video editors, collaborate closely with strategists, media buyers, and copywriters, and turn performance data into actionable creative insights. This is a leadership role for someone who thrives on uncovering why creative wins, how to scale it, and where to find the next net-new opportunity.

Requirements

• 3+ years of experience in direct response or info marketing.
• Proven experience leading and developing creative teams (designers, editors, or blended teams).
• Strong understanding of performance creative formats, including scripted, educational, founder-led, testimonial, UGC, metaphor-driven, and static concepts.
• Ability to generate and iterate on ideas from both a visual and messaging perspective (without needing to execute copy or design yourself).
• Experience working cross-functionally with media buying, copywriting, funnels, and creative teams.
• Solid understanding of creative performance metrics, attribution nuances, and ad platform reporting.
• Familiarity with Hyros, Meta/Facebook, Google Ads reporting, and attribution models.
• Working knowledge of ClickUp, Figma, and Frame.io.
• Strong leadership, communication, and organizational skills.

Responsibilities

• Creative Leadership
• Lead and oversee the creative team (static designers and motion editors), owning execution quality, output volume, and professional development.
• Set clear expectations, provide timely feedback, and ensure consistent creative standards across all deliverables.
• Drive creative ideation and brainstorming for Pods in collaboration with Strategists, Copywriters, and Project Managers.
• Performance & Strategy
• Own creative win rate across clients, using performance data to guide ideation, iteration, and scaling decisions.
• Define creative testing hypotheses and collaborate with media buyers and strategists on testing structures.
• Analyze creative performance to identify patterns, insights, and repeatable frameworks for scalable success.
• Generate net-new creative concepts, angles, and variations informed by data, behavioral insights, and market trends.
• Collaboration & Systems
• Partner cross-functionally with Strategists, Media Buyers, and Copywriters to align creative direction with account goals.
• Develop and maintain creative systems, frameworks, and processes for ideation, hooks, messaging, and iteration.
• Create clear creative briefs and iteration structures to ensure designers and editors have strong direction.
• Ensure each creative asset has a defined hypothesis, audience focus, angle, and performance intent.
• Oversee creative direction for additional assets including VSLs, webinars, funnels, and select web assets.

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• PTO
• Paid US Holidays
• Ongoing professional development and leadership growth opportunities
• A collaborative, performance-driven environment that values creativity and results

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed