Creative Strategist (Info Marketing)

BAD Marketing • Phoenix, AZ

22d • Remote

About The Position

As a Creative Strategist in the Info Department at BAD Marketing, you will own the intersection of data and creative performance . Your role is to lead creative ideation and strategy across a portfolio of direct-response info marketing clients, with a primary focus on increasing ad creative win rate and scalability. You’ll guide and develop a team of designers and video editors, collaborate closely with strategists, media buyers, and copywriters, and turn performance data into actionable creative insights. This is a leadership role for someone who thrives on uncovering why creative wins, how to scale it, and where to find the next net-new opportunity.

Requirements

• 3+ years of experience in direct response or info marketing.
• Proven experience leading and developing creative teams (designers, editors, or blended teams).
• Strong understanding of performance creative formats, including scripted, educational, founder-led, testimonial, UGC, metaphor-driven, and static concepts.
• Ability to generate and iterate on ideas from both a visual and messaging perspective (without needing to execute copy or design yourself).
• Experience working cross-functionally with media buying, copywriting, funnels, and creative teams.
• Solid understanding of creative performance metrics, attribution nuances, and ad platform reporting.
• Familiarity with Hyros, Meta/Facebook, Google Ads reporting, and attribution models.
• Working knowledge of ClickUp, Figma, and Frame.io.
• Strong leadership, communication, and organizational skills.

Responsibilities

• Creative Leadership Lead and oversee the creative team (static designers and motion editors), owning execution quality, output volume, and professional development. Set clear expectations, provide timely feedback, and ensure consistent creative standards across all deliverables.
• Drive creative ideation and brainstorming for Pods in collaboration with Strategists, Copywriters, and Project Managers.
• Performance & Strategy Own creative win rate across clients, using performance data to guide ideation, iteration, and scaling decisions.
• Define creative testing hypotheses and collaborate with media buyers and strategists on testing structures.
• Analyze creative performance to identify patterns, insights, and repeatable frameworks for scalable success.
• Generate net-new creative concepts, angles, and variations informed by data, behavioral insights, and market trends.
• Collaboration & Systems Partner cross-functionally with Strategists, Media Buyers, and Copywriters to align creative direction with account goals.
• Develop and maintain creative systems, frameworks, and processes for ideation, hooks, messaging, and iteration.
• Create clear creative briefs and iteration structures to ensure designers and editors have strong direction.
• Ensure each creative asset has a defined hypothesis, audience focus, angle, and performance intent.
• Oversee creative direction for additional assets including VSLs, webinars, funnels, and select web assets.

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• PTO
• Paid US Holidays
• Ongoing professional development and leadership growth opportunities
• A collaborative, performance-driven environment that values creativity and results

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed