Creative Strategist

Raycon, Inc.•New York, NY

4d•$70,000 - $100,000•Hybrid

About The Position

We’re on a mission to make Raycon the most loved electronics brand in the world where every product feels joyful, effortless, and personal. We believe tech should empower, not frustrate. We’re hiring a Creative Strategist to scale our content engine, lead cross-functional creative initiatives, and drive performance through smart, innovative storytelling. If you’re ready to power up your everyday, read on. Growth: Profitable growth with 4+ million customers and international expansion Location: New York, NY. Hybrid: 1 day remote, 4 days in office per week. Compensation: Competitive base salary + discretionary bonus Team: Collaborate with a team of creative and marketing professionals across content, design, packaging, and video, with the opportunity to grow into team leadership positions. Why Now: Raycon is at a pivotal stage—evolving from a high-growth startup to a global brand. As we scale, our creative output must scale too—both in volume and sophistication. We're building a high-performing content engine and need a strategic operator who can lead from the front. You’d Be a Fit If You: You have 2–5 years of experience in creative strategy, content, or performance roles You’ve scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so) You're well organized and operate at high creative velocity You love storytelling, but you live for results You thrive in fast-paced, bottoms-up teams You have an eye for branding, detail, and copy, and can apply our customers' lens to everything you create

Requirements

You have 2–5 years of experience in creative strategy, content, or performance roles
You're well organized and operate at high creative velocity
You love storytelling, but you live for results
You thrive in fast-paced, bottoms-up teams
You have an eye for branding, detail, and copy, and can apply our customers' lens to everything you create

Nice To Haves

You’ve scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so)

Responsibilities

Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals
Scale creative output by owning content and asset velocity goals
Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth
Interpret ROAS, CTR, hook rate, thumbstop rate, etc. to inform weekly creative optimizations
Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness
Use AI to accelerate creative ideation, copywriting, and production workflows
Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals