Creative Strategist / CRO Concept Lead

PeopleLift•Las Vegas, NV

14h•$120,000 - $150,000•Remote

About The Position

We're seeking a creative strategist who thinks differently about conversion optimization. This isn't your typical growth hacking or direct-response marketing role. Our client operates in the public records space (property and people data), where trust and professionalism are the ultimate conversion drivers, not hype or aggressive sales tactics. In this role, you'll lead the ideation process for multi-step marketing funnels, conceptualizing high-impact A/B tests that improve conversion rates while maintaining an aesthetic that communicates credibility and reliability. Your primary deliverable is simple but critical: visual mock-ups of A/B test concepts paired with strategic rationale. The aesthetic we need is deliberately understated. "Boring" is actually good here. Flashy marketing tactics, urgency triggers, and aggressive CTAs actively hurt our conversion rates in this space. Success means understanding that sometimes the best design feels invisible - professional, straightforward, and inherently trustworthy. You'll need to resist conventional direct-response playbooks and instead channel the visual language of professional organizations. Our client is an established provider of public record data services with operations in Las Vegas. They maintain high standards for professionalism, serving customers who expect fast, straightforward access to property and public record information. Our client is an EEOC Employer and encourages all minority groups to apply. By applying to this job, as part of our typical recruiting process, from time to time, we may contact you regarding positions that we feel are a good fit for you or engage with you during the recruiting process via SMS text message. Message and data rates may apply, depending on your mobile phone service plan. At any time you can get more help by replying HELP to these texts, or you can opt-out completely by replying STOP. Our Terms of Service are available at www.peoplelift.com.

Requirements

Understanding of user psychology and what builds trust in digital experiences
Strong conceptual thinking - ability to generate creative test ideas backed by strategic reasoning
Clear but concise communication skills - briefly explain your ideas in writing so designers can execute on your vision
Light design skills - ability to create clear visual mock-ups

Nice To Haves

Experience running A/B tests or working in conversion rate optimization environments
Familiarity with public records, financial services, healthcare, or other regulated/sensitive data industries

Responsibilities

Conceptualize split tests that prioritize user psychology and trust over traditional conversion tactics
Create visual mock-ups (lo-fi or mid-fi wireframes) using tools like Figma, Canva, Balsamiq, Snagit, or whatever you prefer
Write concise strategic summaries explaining the "why" behind each test so the production design team can execute seamlessly
Draw inspiration from unexpected sources like utility bills, library portals, and public archives - places where professionalism dominates, not sales gimmicks
Act as the bridge between research insights and design execution