Creative Strategist / CRO Concept Lead

PeopleLift•Las Vegas, NV

2d•$120,000 - $150,000•Remote

About The Position

We're seeking a creative strategist who thinks differently about conversion optimization. This isn't your typical growth hacking or direct-response marketing role. Our client operates in the public records space (property and people data), where trust and professionalism are the ultimate conversion drivers, not hype or aggressive sales tactics. In this role, you'll lead the ideation process for multi-step marketing funnels, conceptualizing high-impact A/B tests that improve conversion rates while maintaining an aesthetic that communicates credibility and reliability.

Requirements

Understanding of user psychology and what builds trust in digital experiences
Strong conceptual thinking - ability to generate creative test ideas backed by strategic reasoning
Clear but concise communication skills - briefly explain your ideas in writing so designers can execute on your vision
Light design skills - ability to create clear visual mock-ups

Nice To Haves

Experience running A/B tests or working in conversion rate optimization environments
Familiarity with public records, financial services, healthcare, or other regulated/sensitive data industries

Responsibilities

Conceptualize split tests that prioritize user psychology and trust over traditional conversion tactics
Create visual mock-ups (lo-fi or mid-fi wireframes) using tools like Figma, Canva, Balsamiq, Snagit, or whatever you prefer
Write concise strategic summaries explaining the "why" behind each test so the production design team can execute seamlessly
Draw inspiration from unexpected sources like utility bills, library portals, and public archives - places where professionalism dominates, not sales gimmicks
Act as the bridge between research insights and design execution