Creative Services Director - Wsaw

Gray Media • Wausau, WI

19d

About The Position

WSAW/WZAW-TV, the Gray Media-owned CBS and FOX affiliate in north central Wisconsin, is seeking its next Creative Services Director to oversee the station's marketing and promotions strategies, elevate our community partnerships, and grow the local business of our clients through commercial production and digital campaigns. The ideal candidate is a highly motivated, creative individual with a proven track record of leading and teaching a team, and creating systems to successfully manage multiple projects at once. WSAW/WZAW-TV is seeking its next Creative Services Director to oversee the station's marketing and promotions strategies, elevate our community partnerships, and grow the local business of our clients through commercial production and digital campaigns. The ideal candidate is a highly motivated, creative individual with a proven track record of leading and teaching a team, and creating systems to successfully manage multiple projects at once. The person we hire must be “hands on” and have a daily, noticeable impact on our own product and client business. You will manage all aspects of commercial production, gaining the trust of our clients and station partners throughout the creative process—from pre to post production. Internally, you will partner with the General Manager to develop the marketing plan—shaping our strategy and ensuring we're on point and executing our brand, Live. Local. First. You will set new expectations to elevate First Alert Weather and a digital-first philosophy, and produce timely proof of performance spots to set the station apart from competitors. Within the community, you will serve as a station ambassador-- representing the station professionally and responsibly at a number of events and championing our major initiatives, including our annual Share Your Holidays campaign benefiting local food pantries and the NewsChannel 7 Diaper Drive. As our Creative Services Director, you will manage a group of creative producers, editors, and videographers. You must be a mentor and inspire excellence, and be willing to hold your team accountable. You will also ensure the Creative Services team is adopting corporate resources and best practices, and that we are a leader within the company and our industry. You are committed to this vision of success.

Requirements

• Two years of previous experience managing a team is preferred. Candidates will have a proven track record of overseeing a positive work environment for employees, including those in other departments and externally with clients and partners.
• Ability to manage all aspects of content operations, including financial, technical, and human resources.
• Bachelor's degree in Journalism, Mass Communications, Radio/TV/Film, or related field.
• Strong, working knowledge of the Adobe Creative Suite of products and post-production tools: Premiere, After Effects, Audition, and Photoshop.
• High professional standards and above-average proficiency in videography, editing, and related equipment.
• Excellent communication skills (written and verbal) and interpersonal skills.
• Experience developing, implementing, and executing strategic plans.
• Strong analytical skills, capable of processing research and ratings data to inform and refine content, coverage, and distribution strategies.
• Must be able to demonstrate a strong understanding of our DMA, key target audiences, and working knowledge of community issues, as well as an unwavering commitment to journalistic ethics and standards.
• Flexibility to work evenings and weekends for specialized coverage, including live broadcasts and coverage of community events, and/or perform other duties, as assigned, to drive and fulfill the mission while abiding by the values of this organization.
• Ability to lift and carry 40 lbs. of gear.
• Valid driver’s license with a clean driving record. Motor Vehicle Records check required.
• Must have a desire to win, a positive attitude, and the ability to reflect on your work and apply feedback.

Nice To Haves

• FAA Part 107 Drone License is a plus.

Responsibilities

• Manage and oversee the Creative Services Department with integrity. We are looking for a leader who is involved in all facets of the creative process.
• Be a motivator who creates an inspiring and engaging environment, and celebrates creative storytelling on all platforms.
• Collaborate and interact daily with the General Manager and all department heads, including the News Director and Director of Sales, in a mutual effort to achieve station goals, extend our brand, develop long-range plans, and implement station initiatives.
• Strong management, communication, and people skills required to supervise and interact daily with staff and the community in a friendly, respectful manner.
• Communicate often and have a passion for providing consistent, constructive feedback.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees