Creative Marketing Lead

ElloSan Francisco, CA
14d

About The Position

This is a foundational creative leadership role that has high ownership. We’re looking for a Creative Marketing Lead to own Ello’s creative output across brand, organic social, and awareness to fuel growth through great creative. This role is deeply hands-on. You’ll be writing, creating, concepting, and shipping work yourself — while also setting direction and managing contractors. If you’re energized by doing the work and shaping how creative drives growth, this is your sweet spot. This role does not include paid media strategy, or performance marketing. You’ll partner closely with a Performance Marketing Manager or agency, who owns paid spend.

Requirements

  • 5–10 years in creative, brand, content, or social marketing
  • Experience launching campaigns or products at consumer or mission-driven brands
  • Evidence of recent hands-on creative work (not just managing agencies)

Nice To Haves

  • A hands-on creative marketer — you still write, create, and ship regularly
  • Strong at storytelling and copywriting, with a clear point of view
  • Experienced collaborating with performance marketers without needing to own the channel
  • Comfortable moving fast, testing ideas, and iterating without perfect briefs
  • Excited to focus on creative excellence rather than owning the full marketing stack
  • Drawn to education, parenting, or mission-driven consumer products

Responsibilities

  • Creative direction and experimentation across growth channels
  • Sourcing and managing freelancers, creators, and small agencies
  • Developing Ello’s brand voice and creative standards as we scale
  • Owning messaging and storytelling across Ello’s key surfaces (social, landing pages, campaigns)
  • End-to-end creation of content: writing, concepting, scripting, and producing
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