Marketing Creative Director

IMG Academy•Bradenton, FL

About The Position

IMG Academy is seeking a visionary Marketing Creative Director to lead creative strategy and execution across both our campus-based and online programming. This influential role guides the creative vision from concept to execution, leading a multidisciplinary team and collaborating closely with marketing, product, and campus stakeholders to drive brand consistency, engagement, and revenue. Ultimately, the goal is ensuring every touchpoint reflects IMG Academy’s premium, aspirational, and pioneering identity.

Requirements

8–12+ years of experience in creative leadership roles, preferably within premium brands, sports, lifestyle, education, or digital businesses
Proven experience in both hands-on design and leading creative across both physical experiences and digital ecosystems
Strong portfolio demonstrating brand storytelling, campaign development, and performance-driven creative
Experience managing and scaling creative teams
Deep understanding of digital marketing channels, content strategy, and performance creative
Passion for sports, youth development, and global brand building
Visionary storyteller with a strong strategic mindset
Equally comfortable shaping high-level creative direction and diving into execution details
Collaborative leader who thrives in fast-paced, cross-functional environments
Data-informed but creatively driven
Naturally curious, culturally aware, and digitally fluent

Responsibilities

Amplify IMG Academy’s global influence and lasting impact
Expand and elevate IMG Academy’s influence across sport, education, and culture
Shape and scale IMG Academy’s impact on the future of athletic development
Strengthen and extend IMG Academy’s influence across campus and digital experiences
Drive meaningful growth in IMG Academy’s brand influence and market impact
Advance IMG Academy’s position as the world’s most influential sports education brand
Lead creative development for campus and online initiatives including: Paid media, web design, social media, email and sales enablement Campus signage, experiential branding, and on-site storytelling
Collaborate with campus leadership to elevate the physical brand experience for students, families, athletes, and visitors
Partner with online product and sales leadership on the evolution of the brand and elevation of IMG Academy+ as the home for all digital extensions for IMG Academy
Lead, mentor, and inspire a team of designers, while sharing insights and expertise with others across the marketing department
Manage external agencies, freelancers, and production partners as needed
Collaborate closely with brand, content, product, sales, and analytics teams to align creative with business goals
Proven hands-on design experience to own major projects
Partner with Associate Creative Director to oversee creative workflows, timelines, and prioritization across multiple business lines
Balance big-picture brand thinking with tactical creative problem-solving
Use insights, testing, and performance data to refine creative output and optimize impact