Creative Marketing and Design Specialist

BonaDent•Waterloo, NY

3d•Hybrid

About The Position

We are seeking a talented and driven Creative Marketing and Design Specialist to join our team. In this role, you will be the creative force behind our brand presence — developing compelling visual content and graphic materials, executing forward-thinking marketing strategies, and amplifying our voice across digital platforms. You will also play a key role in maintaining a strong, up-to-date web presence that reflects the professionalism and expertise our brand represents. This is an exciting opportunity for an artistic professional who thrives at the intersection of design, storytelling, data-driven marketing, and digital excellence.

Requirements

Associate's or Bachelor's degree in Graphic Design, Marketing, Communications, or a related field preferred.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign) or equivalent design tools.
High proficiency with email marketing platforms — experience with Mailchimp and Constant Contact is essential; familiarity with list management, automation, and campaign analytics is required.
Demonstrated experience managing social media platforms and executing content strategies.
Strong knowledge of SEO principles, Google Analytics, and digital advertising platforms.
Hands-on experience with website management platforms such as WordPress, and the ability to make updates without relying on a developer for routine changes.
Strong photography and videography skills with an eye for composition and brand storytelling.
Excellent written and verbal communication skills.
Highly organized, self-motivated, and able to manage multiple projects and deadlines simultaneously.

Responsibilities

Plan and execute innovative marketing strategies that align with company goals and drive measurable growth across digital and traditional channels.
Develop strategic content — including graphics, copy, and multimedia assets — that promotes brand awareness, engages target audiences, and supports business development.
Plan, design, and execute professional email marketing campaigns using platforms such as Mailchimp, Constant Contact, and similar tools — from initial concept through deployment and performance analysis, using email campaign calendars to ensure timely, consistent outreach aligned with company initiatives, events, and promotions.
Monitor and report on key email performance metrics — including open rates, click-through rates, and conversions and use insights to continuously improve campaign effectiveness.
Capture photographs and video on a regular and as-needed basis to build and maintain a robust library of high-quality, brand-relevant visual material.
Maintain a strong and consistent online company voice through systematic postings across Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.
Evaluate metrics and prepare performance reports on web-related and social marketing tactics; analyze data trends to identify what equates to success and inform future strategy.
Implement SEO best practices across website content, blog posts, and digital campaigns to improve organic visibility and drive qualified traffic.
Serve as the primary owner of the company website — monitoring performance and overseeing day-to-day management, content updates, and maintenance to ensure the site remains current and optimized for search engines through keyword integration, metadata management, internal linking, and page speed best practices.
Develop landing pages for campaigns, events, product launches, and other initiatives.
Design and develop visually compelling, content-rich presentations and slide decks for educational events, including CE courses, lunch-and-learns, and webinars, that effectively communicate expert content to dental professionals and reflect the professionalism and expertise of our brand.
Stay current on industry trends, platform updates, and emerging tools to continuously elevate our marketing efforts.
Maintain an organized archive of all assets, presentations, and deliverables.