Creative Lead, In-House Agency

Citizens Financial Group•Westwood, MA

9d•$175,000 - $200,000

About The Position

The Creative Lead is the senior creative and operational leader for Citizens’ in-house agency, Greenhouse. This role sets creative vision, safeguards the brand, and ensures delivery of high-quality work at speed and scale. The Creative Lead blends creative excellence with operational discipline, positioning Greenhouse as a modern, high-performing in-house agency and a destination for top creative talent.

Requirements

Experience leading and scaling creative teams in an agency or in-house environment.
Strong creative portfolio demonstrating strategic thinking and multi-channel execution.
Proven operational leadership in workflow design, production oversight, and cost-efficient delivery.
Strong collaborator with experience navigating complex, matrixed organizations.
Fluency with modern creative tools and emerging technologies, including AI.
Clear, confident communicator and people leader with a bias for action.

Responsibilities

Lead creative vision and standards across all in-house agency work, ensuring work is on-brand, on-brief, and effective.
Inspire, mentor, and develop a multidisciplinary creative team across the full marketing funnel.
Establish clear creative review processes that balance quality, speed, and consistency.
Build and optimize workflows, operating models, and processes to drive efficiency, clarity, and scalability.
Oversee intake, prioritization, resourcing, and timelines to ensure reliable delivery.
Partner closely with production to ensure strong financial stewardship and disciplined execution.
Ensure creative ideas are executed flawlessly, on time, and within budget.
Maintain alignment between creative vision and production execution across all deliverables.
Foster a collaborative, high-trust team culture that values ownership, feedback, and accountability.
Partner with cross-functional teams and senior leaders to deliver integrated solutions.
Support staffing, development, performance management, and succession planning.
Champion modern creative tools, technologies, and AI to improve speed, quality, and efficiency.
Encourage thoughtful experimentation and continuous improvement.
Act as a trusted creative and operational partner to senior stakeholders.
Translate business objectives into clear creative direction and executable solutions.