Creative - Art Director
About The Position
HOT 97 and WBLS are seeking a culture-driven Creative Director to lead the visual evolution of two of the most influential brands in music, media, and New York culture. This role is responsible for shaping, guiding, and executing creative across radio, digital platforms, social media, FAST TV, live events, and experiential marketing—ensuring the brands remain culturally resonant while evolving for modern, multiplatform audiences. As Creative Director, you will set creative direction, design high-impact visuals, and collaborate closely with programming, on-air talent, production, marketing, and digital teams. You’ll balance hands-on creative execution with high-level vision, helping translate legacy brands into bold, future-facing visual systems. This position follows a hybrid work model, with four days per week required on-site at our Manhattan headquarters. Why You’ll Love This Role Lead Iconic Brands: Define and elevate the visual identity of HOT 97 and WBLS—cornerstones of Hip-Hop, R&B, and urban culture. Culture at the Core: Your work will live at the intersection of music, media, and real-time cultural moments. Creative Ownership: Own visual direction across platforms—from social and broadcast to FAST TV and live events. Massive Reach: Your creative will be seen by millions of listeners, viewers, and fans nationwide. Influence & Collaboration: Work directly with talent, executives, producers, and partners to shape how culture is presented and experienced.
Requirements
- Adobe Creative Suite (Photoshop & Illustrator required)
- Strong typography and visual system design
- Social-first creative workflows
- Broadcast-safe asset development and delivery
- 3–7+ yearsexperience in one or more of the following: Media or entertainment Music platforms or labels Broadcast environments Digital publishing Culture-forward consumer brands
- Portfolio required, demonstrating: Campaign creative Brand systems and visual direction Social and digital storytelling visuals Show and talent branding Event graphics
Nice To Haves
- After Effects and motion design
- Figma for collaborative design systems
- 3D design or animation
- UI / web design experience
- AI-assisted creative workflows
Responsibilities
- Lead the evolution of HOT 97 and WBLS visual identities across all platforms
- Define creative direction for campaigns, programming, and brand initiatives
- Ensure consistency and excellence across digital, broadcast, social, and experiential creative
- Translate station legacy and culture into modern, culturally impactful visual storytelling
- Oversee and design creative supporting station and talent-led programming
- Lead creative direction and visual standards for HOT 97 TV and FAST channel programming
- Lead creative development for major events and activations
- Drive creative across marketing and content initiatives
- Set and execute creative direction across platforms
- Design and approve campaign key art
- Maintain brand systems and visual consistency
- Lead talent-driven branding and show identities
- Develop scalable design templates and toolkits
- Create sponsorship-ready layouts and creative systems
- Support merchandise and brand extension concepts
- Build presentation decks for executives and partners
- Collaborate cross-functionally with producers, editors, marketers, and digital teams
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
101-250 employees
