Creative - Copy Lead

Native Pet•St. Louis, MO

17d•Remote

About The Position

Native Pet is seeking a senior Copy Lead to own and evolve our brand voice, campaign storytelling, and product messaging across every consumer touchpoint. This is a strategic, concept-driven role for a writer who leads big ideas and narrative systems, not just executional output. Our creative organization uses carefully trained GPT workflows to accelerate copy production for select high-volume channels such as CRM and growth testing. The Copy Lead plays a critical role in shaping, training, and governing these systems ensuring speed never comes at the expense of clarity, performance, or brand integrity. This role focuses human creative energy where it matters most: campaign concepts, product storytelling, launch narratives, retail moments, and brand platforms–while building frameworks that allow AI-assisted copy workflows to scale responsibly. This is a remote/work from home position.

Requirements

8+ years in senior brand or campaign copy roles
Strong concepting and narrative platform experience
Proven campaign and integrated storytelling work
Experience building or governing brand voice systems
Comfortable working with AI-assisted creative workflows

Responsibilities

Brand Voice & Messaging Leadership
Own and evolve Native Pet’s brand voice and tone across channels
Build messaging architecture and narrative frameworks across funnel stages
Develop clear copy standards and brand voice guidelines
Ensure consistency across packaging, PDP, paid, CRM, retail, and PR
Act as senior copy voice across creative and marketing org and be able to present and defend messaging rationale to leadership
Campaign & Concept Development
Lead copy for integrated campaigns and brand platforms
Partner with Creative and Marketing to develop campaign territories and big ideas
Write campaign headlines, scripts, and narrative systems
Translate brand strategy into emotionally resonant storytelling
Product & Commercial Storytelling
Lead product positioning and launch messaging
Build benefit frameworks and claims language in partnership with regulatory and product teams
Own high-impact product storytelling across PDP, Amazon, and retail
Turn technical nutrition and ingredient science into consumer-clear language
AI-Accelerated Copy Systems Leadership
Help design and train GPT-based copy workflows for approved use cases
Build prompt frameworks and guardrails for GPT copy generation
Oversee quality control and brand alignment of AI-assisted outputs
Enable speed and scale in:
CRM flows
Lifecycle messaging
Growth testing variants
Performance ad iterations
High-Impact Brand Moments
Own copy for PR boxes, retail launches, and trade show storytelling
Lead messaging for brand activations and premium moments
Partner with packaging and design teams
Develop retail and shelf storytelling systems