Corps Digital Content Coordinator

Texas A&M University System • College Station, TX

1d

About The Position

The Office of the Commandant (OOC) serves and supports departments within the Corps of Cadets that are critically engaged in all aspects of student development and the delivery of key services and support. OOC departments work to create environments that help students grow, develop, learn, and enhance their experience at Texas A&M by providing leadership opportunities, experiential education, and connections beyond the classroom. This position will be part of a centralized team that supports the active recruiting efforts of future cadets and their families to Texas A&M and the Corps of Cadets.

The Digital Content Coordinator, under the direction of the Assistant Commandant for Marketing & Communications, is responsible for multichannel communications internally and externally to extend the Corps’ brand, story, and public relations efforts. Will work closely with the Assistant Commandant to develop comprehensive social media strategy and communications plans and has a strong understanding of the digital media landscape. Collaborates with creative, digital, and web teams internally and key stakeholders externally to develop and elevate content. Provides guidance to special units and outfits on their social media presence.

Requirements

• Bachelor’s Degree or equivalent combination of education and experience.
• Three years of communications and/or marketing experience.
• Strong written and oral communications skills.
• Demonstrated ability to successfully manage multiple projects.
• Ability to work professionally and harmoniously in a service-oriented position.
• Self-motivation and ability to manage time efficiently, as well as make quick decisions, with minimal supervision.
• Critical thinking skills.
• Ability to collaborate successfully with internal and external teams.
• Proficiency/mastery of social media channels and emerging social media trends.
• Proven ability to create content specifically for social media communication.
• Ability to multitask and work cooperatively with others.
• Exceptional verbal and written communication skills.

Nice To Haves

• Bachelor’s degree in communications, marketing, or public relations.
• Three or more years of proven management of a comprehensive social media program.
• Experience in content strategy.
• Experience in creating social media visual content, such as graphics, photo, or video, and executing communications plan with regards to digital communications.
• Proficiency/mastery of current Adobe Creative Suite.
• Familiarity with content management systems such as WordPress and Sprout Social.
• Ability to work independently.
• Knowledge of web analytics and SEO.

Responsibilities

• Social Media Platform Content Creation, Posting and Monitoring Develops content and social media strategy while maintaining the Corps’ online presence across websites and social media outlets to engage new audiences. Responsible for content creation by conceptualizing, producing, and executing texts and visuals for posts across Corps Media managed social media channels. Work with photo, video, graphic, and multimedia production teams to create and curate key social media content that follows the content strategy to reach intended audiences. Monitor, listen, and respond to brand mentions in online conversations with focus on developing, connecting, and engaging with strong communities with a dedicated and responsive outreach. Collaborate with Assistant Commandant, Marketing and Communications to manage customer service inquiries to facilitate quick, effective responses to audiences regarding a multitude of categories related to the Corps of Cadets. Works closely with the Assistant Commandant to develop comprehensive social media strategy and communications plans and has a strong understanding of the digital media landscape, which includes keeping up with social media trends and staying up-to-date with developing social networks and technologies.
• Social Media Platform Strategy and Promotion Complete competitive analysis and market research to create strategic digital media communication plans and implementation strategies to reach intended audiences leveraging social media and the Corps’ website. Research and analyze current social media trends across all platforms and industries to ideate future trends, develop strategy, application, and integration methods into higher education social media to expand followers and increased development of online communities. Develop social media communications plans, advise on social media strategy and maintain the social media content calendar. Collaborate with functional teams in Corps Media to assist with coordinating online promotion opportunities to increase footprint for brand, build online audience, and facilitate engagement. Utilize creative new media, including internal and external web, social media tools, and online communities to help increase visibility, interest, and relationships with strategic partners. Review Corps Media produced content and identify items suited for omni-channel distribution to internal and external audiences. Tailor content specific to various digital mediums.
• Website Strategy and Content Management Oversee the management of the Corps’ website, corps.tamu.edu. Maintain and update existing website, corps.tamu.edu, and event calendar regularly and consistently. Collaborate with Office of the Commandant units to ensure website and digital content is current and accurate.
• Corps and Campus Stakeholder Relations and Mentoring Provide mentorship and guidance in student-initiated projects and content development and implementation for Corps’ social media channels. Consult with key Corps unit stakeholders regarding day-to-day social media best practices, strategy and implementation. Work with university stakeholders on mutually beneficial collaborations. Collaborates with creative, digital, and web teams internally and key stakeholders externally to develop and elevate content. Provides guidance to special units and outfits on their social media presence.

Benefits

• Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you.
• Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.
• Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher Retirement System of Texas
• Health and Wellness: Free exercise programs and release time
• Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee
• Living Well, a program at Texas A&M that has been built by employees, for employees

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level