Corporate Partner Activation Manager

Varsity Brands • Memphis, TN

1d • Hybrid

About The Position

The Corporate Partner Activation Manager plays a key role in executing high-impact sponsor activations by managing onsite logistics, coordinating vendors, and ensuring seamless event delivery. This role acts as the primary liaison, strengthening partner relationships while driving operational excellence across all activations. The Corporate Partner Activation Manager supports sponsor initiatives across the full Varsity Spirit portfolio, including competitions, camps, performing arts, studio dance, fashion, PCL, and related programs, ensuring consistent, high-quality execution at every touchpoint. This position will elevate communication and engagement by assisting with online platform strategies, ensuring organized, timely, and effective information flow across teams and events. Additionally, this role supports digital and social initiatives that extend sponsor visibility and maximize partnership value. The manager will represent Varsity Brands by demonstrating company core values and upholding the highest ethical standards in all business activities.

Requirements

• Good communication and presentation skills
• Technical Capacity
• Customer/Client Focus
• Personal Effectiveness/Credibility
• Good time management
• Being flexible and adapt to changing situations
• Excellent project management skills and the ability to coordinate and execute multiple tasks in a fast-paced, deadline-driven environment
• Team player with cross-functional communication skills – this person will interact with multiple facets of the organization and drive results through collaboration

Nice To Haves

• Bachelor’s degree in Marketing, sales, or related fields
• Varsity Spirit knowledge

Responsibilities

• Manage or assist with all onsite sponsor/vendor activations
• Oversee logistics including load-in/out, shipping, setup, and breakdown
• Serve as onsite liaison between sponsor and Varsity Spirit brands
• Serve as primary operational contact for vendors during activations
• Serve as subject matter expert for BAND across Varsity Spirit
• Develop content outlines, posting schedules, and event communication plans
• Monitor and maintain all Varsity Spirit BAND groups
• Support event directors and staffing directors in managing Staff BAND groups
• Develop and manage sponsorship-focused LinkedIn presence
• Assist with social integration on VS platform for all Sponsors
• Assist with email integration on VS platform strategy for all sponsors
• Collaborate with Fashionistas and Influencers on sponsor initiatives
• Maintain consistent communication regarding deliverables and digital assets

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees