Corporate Communications Specialist II
About The Position
The Corporate Communications team at GM Financial is dedicated to excellence in global strategic communications and storytelling. We deliver timely, relevant communication strategies through our Global Internal Communications, Public Affairs and Operations teams. Our highly skilled team members work with stakeholders across GM Financial, General Motors, the industry and local communities to drive engagement and tell our company's stories. If you excel at building relationships, communicating effectively in a fast-paced environment, and thriving while collaborating with others, this could be the right place for you. About the Role: The Corporate Communication Specialist II supports the KEYS by GM Financial brand in its promotional efforts with a focus on social media and a goal of executing work that aligns with brand and social strategies. KEYS is our financial literacy program that seeks to empower smarter financial decisions by offering free financial resources. This includes the keysbygmfinancial.com website, the Our Two Cents podcast and event marketing. In this role, you will: Own the promotion calendar, planning process and execution of social content for the KEYS brand Be comfortable working with a variety of internal and external stakeholders, managing multiple projects and being on camera for social media shoots and Our Two Cents podcast content when needed Collaborate with creative and social teams to execute the creation of various promotional campaigns across channels internally and externally Measure the performance of promotional content to inform future strategic planning
Requirements
- Experience in social media and brand promotion, preferably managing a strategic calendar
- Stay up-to-date with the latest social media trends, tools, and best practices, finding relevant ways to promote KEYS by GM Financial resources and events
- Analyze key metrics on paid and organic social, adjusting strategies as needed to improve performance
- Collaborate cross-functionally to execute internal and external campaigns from ideation to creation and deployment
- Attention to detail and ability to meet multiple deadlines while working in a fast-paced, multi-tasking environment
- Bachelor's Degree in communications, marketing or related discipline required
- 3+ years corporate communication, social media or brand marketing experience required
Nice To Haves
- Project management experience is a plus
Responsibilities
- Own the promotion calendar, planning process and execution of social content for the KEYS brand
- Be comfortable working with a variety of internal and external stakeholders, managing multiple projects and being on camera for social media shoots and Our Two Cents podcast content when needed
- Collaborate with creative and social teams to execute the creation of various promotional campaigns across channels internally and externally
- Measure the performance of promotional content to inform future strategic planning
Benefits
- Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Credit Intermediation and Related Activities
Number of Employees
5,001-10,000 employees
