Copywriter

Rothy's•San Francisco, CA

7d•Hybrid

About The Position

At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 225 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel. Striving for zero waste, we combine knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go. At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day. About the Team: A powerhouse group of graphic designers, photo editors and copywriters, our Creative team brings Rothy’s to life through rich, relevant storytelling—both visually and in words. As part of the Marketing organization, our Creatives work closely with Digital Commerce, Brand Strategy, PR and more teams to tell our brand story—and to deliver the right message on the right platforms. This is an exciting opportunity for a Copywriter to join our Editorial Team as a compelling writer and creative thought partner. Reporting to the Senior Editorial Director, the responsibilities of this role include:

Requirements

An expert in brand storytelling, particularly across email, social and site
A sharp writer with a portfolio highlighting your copywriting
Easily able to manage many projects at once, and adept at learning multiple processes for creative execution and delivery
Tapped into cultural conversations and well-versed in trends
Able to effortlessly translate data-driven insights into creative work
A whiz at taking high level feedback and conjuring creative solutions with minor oversight
4-7 years copywriting experience in-house or with an ad agency, ideally focused on fashion and lifestyle content
Your finger on the pulse of what’s hot—and what’s not
An understanding of copywriting nuance across marketing channels
A solid portfolio showcasing best-in-class brand copywriting inclusive of email and social assets (additional marketing channels are a plus!)
Clear understanding and point of view on brand voice, tone and style
Excellent grammar, editing and proofreading chops

Responsibilities

Exemplify Rothy’s unique tone of voice across marketing channels
Work closely with channel partners to own the narrative for product launches and brand stories
Write engaging and emotive copy for digital, social, email, paid media and wholesale partner placements
Enthusiastically take a seasonal concept and translate it into tangible product stories
Support product naming in partnership with the Senior Editorial Director
Uphold best-in-class copywriting practices and proofread with meticulous attention to detail
Participate in brainstorms and bring fresh ideas to the table while also living and breathing our brand guidelines
Approach long and short-term projects simultaneously, from swiftly tackling small copy requests to developing long-term creative strategies